Sales & Marketing Manager: City of Staunton bei Staunton City & Schools

CITY OF STAUNTON

Sales & Marketing Manager

The City of Staunton, located in the heart of the Shenandoah Valley, is seeking highly qualified applicants for the position of Sales & Marketing Manager.  Come join our highly professional team dedicated to serving this dynamic city and its citizens.  For more information about the Tourism Department, please visit Tourism Department. The City of Staunton offers highly competitive compensation and benefits.   Staunton, with a relatively low cost of living, is known for its history, architecture, arts and cultural and culinary delights.

“One of the prettiest and most progressive towns in the South” and “20 charming mountain towns to visit this fall”—Southern Living

About Visit Staunton

Nestled in Virginia’s Shenandoah Valley, Staunton is a nationally recognized arts, culture, and culinary destination. Visit Staunton is the official destination marketing organization for the City of Staunton. Our mission is to inspire travelers to discover, experience, and share all that makes our city magic, while supporting our partners and strengthening Staunton’s tourism economy.

The Role

We’re looking for a dynamic Sales & Marketing Manager to help tell Staunton’s story to the world. In this role, you’ll develop and lead marketing and sales initiatives that grow leisure travel, group business, and meetings/conventions. If you’re a creative strategist who thrives on building relationships, crafting campaigns, and driving results, this is your chance to make a measurable impact in one of the most charming small cities in America.

What You’ll Do

• Develop innovative tourism products, packages, and partnerships that attract visitors.
• Lead Staunton’s annual content marketing strategy including social media, web content, photography, storytelling, and creative new platforms.
• Drive group sales by booking hotels, venues, and attractions while building relationships with meeting planners and tour operators.
• Represent Staunton at trade shows, industry missions, direct sales efforts, high-level meetings to grow market share, collects data for potential leads; arranges site visits, responds to inquiries and elicits support for proposed programs; performs networking by participating in organizations, clubs, educational events, and other social activities which include potential clients and fellow members of the hospitality industry; works to build a strong presence of the Staunton Tourism Department through consistent attendance, active participation, and support.
• Create and implement engaging itineraries and collateral for domestic and international markets.
• Cultivate strong relationships and shared education opportunities with local partners, ensuring collaboration and shared success.
• Track performance metrics, measure ROI, and prepare regular sales and marketing reports to inform strategies.

• Thought leadership and capacity to identify challenges and create effective solutions.
• Act as a brand ambassador, consistently representing Staunton with professionalism and enthusiasm.

What We’re Looking For

• Bachelor’s degree in marketing, public relations, communications, hospitality, or related field.
• 3–5 years of professional experience in tourism, hospitality, destination marketing, or sales. (Hotel, CVB, DMO, or Entrepreneur background a plus.)
• Strong communicator with proven ability to write, present, and engage across audiences.
• Results-oriented with a track record of meeting/exceeding sales or marketing goals.
• Creative thinker with a passion for storytelling, digital marketing, and experiential tourism.
• Ability to travel frequently, work occasional evenings/weekends, and represent Staunton with passion and professionalism.

Why Join Us?

At Visit Staunton, you’ll be part of a small but mighty team where ideas are encouraged, creativity is celebrated, and your work directly impacts the community. You’ll also enjoy:

• Competitive salary and benefits through the City of Staunton.
• Professional development and industry networking opportunities.
• A vibrant workplace in one of the most artistic, welcoming small cities in the U.S.

Excellent benefits include participation in the Virginia Retirement System, paid-time off, group life insurance, medical insurance, professional dues, and conference expenses.  Criminal background check is required.

FLSA:                   Exempt

Grade:                 17

Salary:                $70,000

Start Date:           On or around mid/late November 2025

Reports To:           Director of Tourism

Applications will be reviewed as submitted and the recruitment will remain open until filled. 

Note: Applicants must complete an online application and upload a copy of their RESUME, COVER LETTER and WORK SAMPLES (i.e. campaigns, sales achievements, or marketing materials).

For additional questions, and/or a copy of the full position description, please contact Jonathan Venn, Chief Human Resources Officer.

Jonathan Venn, Chief Human Resources Officer

City of Staunton/Staunton City Schools

116 West Beverley St (Human Resources, 2^nd Floor City Hall)

Staunton, VA. 24401

504-332-3914

[email protected]

The City of Staunton is an Equal Opportunity Employer (EOE) and is fully committed to the principles and practices of equal employment.