Global Brand Manager - Babybel (W/M) (Suresnes, France) bei Groupe Bel

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!
 

#IWorkForAllForGood

MAIN DUTIES

Within the Babybel Global Brand Team, you will contribute to the definition and execution of strategic innovations in order to develop volumes, turnover and margin. You will be directly reporting to the Global Platform Manager. You will lead innovation / renovation projects from exploration to launch stage in strong partnership with countries, R&D team and factories and as an advocate for consumers.

DETAILED RESPONSIBILITIES

Market dynamics

• Understanding consumer needs and competitive environment in key markets
• Understanding key market, consumer, category and retailer trends and recommending key business opportunities
• Benchmarking innovations against key competitors and inspiring brands
• Analyzing panels and obtaining new insights on innovation opportunities

Portfolio & brand strategy

• Contribute to the vision of the top business opportunities and challenges for the brand
• Contribute to the brand strategic plan in collaboration with the major local markets.
• Identify the portfolio strategy on the ranges you are in charge

Positive inno-reno

• Lead key inno-reno projects to ensure on time and in full delivery, as planned in the Brand Strategic plan, by building a strong partnership with SI, R&D and factories teams to deliver the projects: build and animate cross functional teams and lead through non-hierarchical management
• Point of contact on CSR: Lead brand CSR projects including packaging changes, BSR activities along with Global CSR team
• Animate the OOH platform for the brand and liaison with local and global OOH teams
• Ensure a close and constructive partnership with key countries, to align the innovation strategy and prepare innovation launches
• Manage innovation & renovation countries’ requests, ensuring the strategic relevance of the requests, always encouraging possible synergies and guaranteeing the P&L outcomes
• Manage innovation budget (consulting, design agencies, research agencies)

Team management

• Line management of the Assistant Brand Manager

PROFILE

• Minimum business or marketing bachelor’s Degree required
• 4-6  years of experience in CPG marketing

SPECIFIC SKILLS OR QUALIFICATIONS

Leadership skills

• Demonstrated strong leadership skills: Drive and accelerate transformation, Dare to innovate, Unconditional collaboration, Demonstrate agility and resilience     

Business & marketing skills

• Knowledge of product value drivers (nutrition, CSR, …)
• Strong data processing skills especially in the context of strategic, category, retailer, competitive and consumer insights (Nielsen/IRI preferred) as well as P&L forecast and management
• Strong project management skills in the context of innovation pipeline management: mastery of Agile methods, ability to manage complexity (number of projects and/or countries), ability to speed up the innovation pace

Language skills

• You are fluent in English, French preferred

If you think that this job is for you, please click now on the button "Apply". The recruitment team of your site will contact you very soon.