Brand & Communications Specialist bei Exowatt

Exowatt is revolutionizing the energy landscape for the AI era with our groundbreaking P3 system that captures solar energy, stores it as heat, and generates electricity on demand. Founded in 2023 and backed by leading investors including Andreessen Horowitz, Sam Altman, and Felicis, we're committed to providing clean, modular, and scalable power that meets the rapidly growing demands of AI infrastructure. Our mission is to make sustainable renewable energy always available and almost free, enabling technological advancement while protecting our planet.We're seeking an experienced Brand & Communications Specialist to elevate Exowatt's brand presence and drive strategic communications across multiple channels. You'll be instrumental in crafting compelling narratives that position Exowatt as a thought leader in the renewable energy and high-tech space, while building awareness among key stakeholders including investors, customers, partners, and industry media.This position is based in Miami, FL, and does not include relocation assistance. Only local candidates will be considered.

Key Responsibilities

Brand Strategy & Management

Develop and execute comprehensive brand strategies that align with business objectives and market positioning

Maintain brand consistency across all touchpoints, ensuring cohesive messaging and visual identity

Monitor brand perception and competitive landscape to inform strategic decisions

Create and manage brand guidelines, templates, and asset libraries

Content Creation & Storytelling

Craft compelling content for multiple channels including website, social media, blogs, whitepapers, and case studies

Develop technical content that translates complex renewable energy concepts into accessible, engaging narratives

Create executive thought leadership content and speaking opportunities

Produce multimedia content including video scripts, infographics, and interactive materials

Communications Strategy

Design and implement integrated communications campaigns for product launches, funding announcements, and company milestones

Manage media relations including press releases, media kits, and journalist relationships

Coordinate internal communications to ensure alignment across teams

Develop crisis communication protocols and messaging frameworks

Digital Marketing & Social Media

Oversee social media strategy and content calendar across LinkedIn, Twitter, and industry-specific platforms

Optimize website content for SEO and user experience

Collaborate with marketing team on demand generation campaigns

Analyze performance metrics and adjust strategies based on data insights

Industry Engagement

Represent Exowatt at industry conferences, trade shows, and networking events

Build relationships with industry publications, analysts, and influencers

Develop partnership marketing initiatives and co-marketing opportunities

Stay current on industry trends, regulatory changes, and competitive developments

Required Qualifications

Bachelor's degree in Communications, Marketing, Journalism, or related field

5+ years of brand and communications experience in high-tech industries (cleantech, renewable energy, hardware, or B2B technology preferred)

Proven track record of developing successful brand strategies and communications campaigns

Exceptional written and verbal communication skills with ability to adapt messaging for technical and non-technical audiences

Experience with content management systems, social media platforms, and marketing automation tools

Strong project management skills with ability to handle multiple initiatives simultaneously

Understanding of B2B sales cycles and stakeholder communications

Experience working with technical teams and translating complex concepts into compelling stories

Preferred Qualifications

Experience in renewable energy, cleantech, or sustainability sectors

Background in investor relations or startup communications

Video production and multimedia content creation skills

Public speaking and presentation experience

Knowledge of energy industry regulations and market dynamics

MBA or advanced degree in relevant field

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