Vice President, Marketing and Communications bei OPERATION SMILE

Description

Role: Vice President, Marketing and Communications

Department:  Global Marketing and Communications

Location: Virgina Beach, VA (Hybrid) - Remote Candidates will also be considered.

 General Description: The Vice President, Marketing & Communications is a senior leader responsible for setting the vision and driving the execution of global marketing and communications activities across Operation Smile. Reporting to the Senior Vice President, Global Marketing & Strategy, this role ensures that the organization’s brand, messaging, and strategy are consistently represented across all channels, regions, and stakeholder touchpoints.

This leader oversees a unified global marketing and communications team, collaborating closely with regional offices, development and fundraising teams, and internal partners to create alignment and amplify impact. The ideal candidate is both a strategic thinker and a hands-on operator—capable of balancing global cohesion with local customization in support of organizational priorities.

Essential Functions: Strategic Leadership & Planning

• Develop and lead the implementation of annual and multi-year global marketing and communications plans aligned with OSI’s strategic priorities and brand framework.
• Ensure all initiatives reflect consistent application of brand, tone, and values—while allowing for regional and local adaptation.
• Serve as a trusted advisor to senior leadership, integrating marketing strategy across departments and global initiatives.

Team & Department Oversight

• Direct a multi-disciplinary, globally dispersed MarCom team across Content & Storytelling, Creative Services, Brand, Communications, and Digital.
• Build and sustain a high-performing team culture emphasizing collaboration, accountability, and innovation.
• Establish and monitor performance metrics and KPIs to measure impact and continuously improve outcomes.

Execution & Activation

• Oversee day-to-day execution of campaigns, content production, digital initiatives, and media engagement.
• Ensure timely delivery and quality of marketing activations that support fundraising, advocacy, and program impact worldwide.

Cross-Functional Collaboration

• Partner with Global Development/Fundraising teams to strengthen donor engagement through storytelling, campaign strategy, and audience segmentation.
• Collaborate with regional and program teams to adapt global messaging to reflect local language, culture, and context.
• Serve as a bridge between brand strategy and field-level implementation to ensure alignment and cohesion.

Media, Digital & Data Strategy

• Guide the evolution of OSI’s digital presence, including website, social channels, and paid media strategies. 
• Support earned media efforts and maintain relationships with journalists and influencers to elevate global visibility.
• Leverage data analytics to evaluate impact, optimize engagement, and inform future strategy.

Requirements

Job Qualifications and Skills Required:

• 15+ years of progressive leadership experience in marketing, communications, or media—preferably within a global, mission-driven organization.
• Demonstrated success managing complex global campaigns with distributed teams and diverse stakeholders. 
• Deep knowledge of integrated marketing strategy, content development, digital ecosystems, and brand governance.
• Background in marketing, media, or public affairs a strong advantage.
• Commitment to equity, inclusion, and ethical storytelling.

Core Competencies and Personal Attributes:

• Mission-driven and passionate about advancing global health impact.
• Highly collaborative, with the ability to inspire and mobilize teams.
• Adaptable and resourceful, comfortable navigating ambiguity and change.
• Proactive leader who combines big-picture thinking with hands-on execution.

Work Environment & Travel:

• Flexible work environment with the option for remote or hybrid arrangements. 
• Requires willingness to work across time zones and travel internationally as needed (10–20%).

Compensation:

Operation Smile is committed to pay transparency. The anticipated salary range for this position is $132,200 to $150,600, which may vary slightly based on a candidate’s experience, qualifications, and geographic location. 

Why Operation Smile?

Meaningful Work - At Operation Smile, you will engage in meaningful work that transforms lives, providing essential medical care to children and contributing to global health and well-being.

A Brighter Future - Make saving for the future easy with Operation Smile’s 401(k) plan, featuring Safe Harbor and employer matching. Cha-ching!

Happy and Healthy - Kick back and relax with Operation Smile's all-in-one health plans! We've got your health, pharmacy, dental, and vision needs covered for you and your loved ones. No worries, just smiles!

Worry-Free Insurance - Enjoy true peace of mind with 100% paid premiums for life and AD&D insurances. We've got you covered, no matter what!

Take Your Time (Off) - Flexible time off and celebrate with company-paid holidays! More time for fun and relaxation.

Work it, Flex it - Enjoy flexible work arrangements that fit your lifestyle, with remote, on-site, and hybrid work arrangements.

Travel Minus Stress - See the world through our unique employee programs, which offer opportunities to participate in international medical trips, community outreach, and global health initiatives.