Marketing & Event Specialist bei SplitMetrics

SplitMetrics is a global software company offering an ecosystem of products and services that serve as a growth engine for top mobile-first businesses worldwide. Our ecosystem includes:

• SplitMetrics Acquire, a platform for automating and optimizing Apple Ads. 

• SplitMetrics Agency, a full-service mobile marketing agency staffed by top experts.

• SplitMetrics Optimize, an A/B testing platform recognized as the ASO Tool of the Year.

• App Radar by SplitMetrics: an ASO platform with advanced keyword and competitor insights.

Why SplitMetrics? 

• For almost 10 years, we've been at the forefront of the mobile marketing industry, providing an ecosystem of market-leading technologies.

• An Apple Ads Partner, SplitMetrics is the 1st company to build the Apple Ads management platform. 

• Working with top mobile companies and brands globally: Skyscanner, Glovo, Flo, Babbel, Wooga and many more.

• Generating an impressive transaction volume, with over $1 billion in ad spend flowing through our ecosystem.

• Integrated AI into our strategic approach since 2023.

• Effectively collaborate across 20+ countries with a remote-first and supportive culture.

Role Overview:

Reporting to the Head of Marketing, we are seeking a highly motivated Marketing & Event Specialist to design and execute a robust event strategy that drives demand generation and nurtures leads through a mix of in-person and online events.
As our Marketing & Event Specialist, you will be the strategic mind and operational heart behind our event experiences, shaping how SplitMetrics connects with its global audience through unforgettable moments — from high-converting webinars to impactful industry events.
Your mission is to build brand authority and fuel pipeline growth by creating events that inform, engage, and inspire mobile marketing professionals. Working cross-functionally with marketing, sales, and product teams, you will own the entire event lifecycle — from concept to execution — ensuring every detail aligns with our company narrative and business goals.

UVP by EOY: Double lead generated from online and offline events across the US and EMEA. Develop and launch a repeatable, branded online event format that drives annual pipeline growth and strengthens SplitMetrics’ leadership in the App Growth market.

What will you do:

• Own the global event strategy and calendar, driving the execution of both online and offline events with a business outcome–oriented mindset.

• Develop creative event concepts that position SplitMetrics as a thought leader in the App Marketing Industry, increase engagement across key verticals, and drive attendee conversion into business opportunities

• Ensure seamless event operations by managing logistics, production, internal coordination, and external vendors. Confidently use virtual event platforms to host and moderate high-quality webinars and digital experiences.

• Take full ownership of event outcomes and budgets, including cost control, fee negotiation, expense tracking, and coordination with the legal team on contracts.

• Build strong relationships with partners to co-host side events, VIP dinners, and co-branded marketing initiatives.

• Measure, analyze, and report on event ROI by tracking event-sourced and event-influenced pipeline, continuously iterating to improve performance and impact.

• Collaborate with the demand generation and content teams to build nurturing sequences, landing pages, promotional emails, and post-event follow-up flows — all leveraging HubSpot.
  

About You:

• 3+ years of experience in event marketing or event management, with a proven track record in both digital and in-person events.

• Strong proficiency with virtual event platforms and HubSpot for event execution, automation, lead tracking, and reporting.

• Demonstrated clear ROI from events and ability to align the strategy with broader lead generation and sales goals.

• Excellent project management skills, able to manage multiple events simultaneously, prioritizing tasks effectively, and delivering high-quality work under pressure.

• An extroverted problem-solver with a "can-do" attitude, confident in engaging directly with prospects and customers.

• Fluent in English (spoken and written), with outstanding communication and interpersonal skills.

• Based in Europe and comfortable working fully remotely in a fast-paced, globally distributed team. Availability to travel and attend events, if necessary.

• Experience in the B2B App Growth industry is a strong plus.
  

Success Metrics:

• Online Event Attendance Rate: Attendance rate for online events (target ≥ 60% of registrants)

• Branded Event Format Launch: Launch of one branded online event format that contributes to repeatable pipeline growth (target = 1 by Q4)

• Event Budget Efficiency: Budget adherence across events (target ≥ 95% within approved budget)

What is there for you?

• Time Off: Vacation and public holidays following your country's regulations. Additional PTOs annually for personal rejuvenation.

• Health and Wellness: Medical insurance or health care compensation. Paid sick leave to prioritize your well-being.

• Professional Development: Top online/offline conferences and mobile industry events. Internal courses for continuous professional development.

• Performance and Growth: Micro-management-free and supportive management style. Semi-annual performance review sessions. New career opportunities through our internal mobility program.

• Team Engagement: Corporate online events and offline team retreats. Collaboration between teams through shared OKRs. Environment conducive to open dialogue and constructive feedback.

• Work Flexibility: Flexible working schedule for a better work-life balance. Remote-first working environment.

• Workspace Options: Coworking costs coverage program. Office hubs in key locations for a convenient and productive work environment.

Our Culture

At SplitMetrics, our values are not just words — they guide everything we do. To achieve our ambitious goals and maintain success, we stand united by our core behaviors:

• Move Fast

• Get Sh*t Done

• Build Together

• Strive for Transparency

• Own What You Do

• Learn + Share = Excel

Remote Hiring Guidelines: At SplitMetrics, we welcome team members from various countries. While all our roles are remote, certain positions may have specific eligibility requirements based on location. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.