Director, PECS Mktg & Branding Strategy bei Johnson & Johnson

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Marketing

Job Sub Function:

Multi-Family Marketing

Job Category:

People Leader

All Job Posting Locations:

Horsham, Pennsylvania, United States of America, Titusville, New Jersey, United States of America

Job Description:

Johnson & Johnson Innovative Medicine’s PECS team is recruiting for a Director, PECS Marketing & Branding Strategy, to be based in Titusville, NJ with flexibility to work in Horsham, PA.

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

Job Description:

An important aspect of patient unmet need includes helping them start and stay on their medicine for the best chance at treatment success.  The Patient Engagement and Customer Solutions (PECS) organization serves patients during their treatment journey with Johnson & Johnson therapies to help overcome challenges to fulfillment, on-boarding, and adherence.

Summary:

The Director, PECS Marketing & Branding Strategy will join the Supplier Management & Operations Excellence (SMOx) team within PECS and lead the strategy and end-to-end implementation, adherence, and adoption of compliant J&J withMe messaging in market across all Therapeutic Area (TA) patient support programs (PSP).  The Director will lead a team of 2 direct reports that collectively will guide the development and maintenance of content strategy and message libraries for each TA to leverage best practices and drive consistency and clarity of core program messaging and representation.​  The Director will also ensure the development and maintenance of program materials are effective and compliant from an HCC, Legal, and corporate perspective, while always maintaining a patient and customer experience point of view to ensure ease of readability, understanding, and interaction to achieve the intended purpose of the program and the resource​​.

Key Responsibilities:

• Branding Strategy Development: Lead the creation and execution of comprehensive J&J withMe branding strategies for PECS, aimed at enhancing brand awareness and engagement. Ensure consistent application across the PECS portfolio of TA PSPs and adherence to enterprise J&J withMe branding guidelines.

• J&J withMe Message Libraries: Develop, maintain, and refine messaging frameworks to ensure consistency, clarity, and strategic alignment with patient needs and brand positioning. Oversee the continuous improvement, digitization, and distribution of approved message libraries, adapting responsively to evolving brand and PECS messaging strategies while upholding the highest standards of compliance.

• PECS CAC Processes: Collaborate with cross-functional teams to facilitate and optimize PECS Copy Approval Committee (CAC) and iMedical Review (iMR) platform initiatives & subject matter expertise, ensuring messaging is both compliant and impactful for targeted stakeholders. Foster and maintain strong working relationships between the PECS CAC and Brand CAC teams to support seamless integration of PSP messaging into all customer-facing materials.

• Content Excellence Transformation (CET): Serve as the subject matter expert and primary contact for the ongoing evolution of content and material review via CET. Partner with CET leaders, Content Hub/WPP agency representatives, and PECS leadership to represent PECS priorities and process considerations effectively. Provide education to PECS stakeholders to drive adoption of CET process improvements and technology.

• Launch Excellence: Manage the end-to-end CAC review process to support successful launches of new patient support programs, ensuring coordinated execution and consistency among all stakeholders.

• Cross-Functional Collaboration: Work closely with Legal, HCC, Regulatory, Privacy, PECS Patient Experience, PECS Solutions, and brand/commercial leadership teams to ensure all strategies are compliant, innovative, and deliver measurable impact.  Lead organizational education activities & workstreams to elevate standards of quality, consistency, and compliance across PECS to ultimately deliver better CAC review experiences & more efficient approvals of impactful PSP resources.

• Performance Metrics: Define key performance indicators and monitor outcomes to continuously improve engagement strategies, identify opportunities within CAC/CET processes for increased organizational efficiency, and enhance launch effectiveness for all materials and resources.

Qualifications / Requirements:

• A minimum of a Bachelor's degree is required. Postgraduate qualification, MBA, or other graduate degree or equivalent experience is strongly preferred.

• A minimum of 10 years of dynamic experience in the pharmaceutical industry is required.

• A minimum of 5 years demonstrated in pre-launch & launch activities, in-line marketing, market access, marketing support, or sales management/training experience implementing marketing strategy is required.

• An ability to manage multiple demands and priorities on time, lead teams, gain alignment and drive decision-making is required.

• Prior experience in multiple therapeutic areas (Oncology, Immunology, Neuroscience) is preferred.

• Experience navigating Medicare, Medicaid, Open Enrollment, Low Income Subsidy, Patient Assistance Programs/Goods At No Cost, Government Exclusion, and other patient support program considerations is strongly preferred.

• Demonstrated success in shaping patient support programs design, aligning Legal and Compliance requirements, and delivering clear messaging to Patient and HCP stakeholders is preferred.

• An ability to shape and collaborate with cross-functional teams to support business objectives.

• Exceptional strategic thinking and analytical skills, ability to master complexity and to integrate insights into strategies and actions.

• Strong executive, verbal, and written communication skills are required, along with demonstrated presentation skills.

This position is based in Titusville, NJ and/or Horsham, PA and requires up to 10% domestic travel.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state, or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers, internal employees contact AskGS to be directed to your accommodation resource.

#LI-Hybrid

The anticipated base pay range for this position is :

$146,000-$251,850

Additional Description for Pay Transparency:

Subject to the terms of their respective plans, employees and/or eligible dependents are eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance. Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)). This position is eligible to participate in the Company’s long-term incentive program. Subject to the terms of their respective policies and date of hire, Employees are eligible for the following time off benefits: Vacation –120 hours per calendar year Sick time - 40 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year Holiday pay, including Floating Holidays –13 days per calendar year Work, Personal and Family Time - up to 40 hours per calendar year Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child Condolence Leave – 30 days for an immediate family member: 5 days for an extended family member Caregiver Leave – 10 days Volunteer Leave – 4 days Military Spouse Time-Off – 80 hours  Additional information can be found through the link below.  https://www.careers.jnj.com/employee-benefits Jetzt bewerben