Director of Communications & Marketing bei Minneapolis Park and Recreation Board, MN

About the Department

Directs the Minneapolis Park and Recreation Board’s communications and marketing activities utilizing best practices for delivery of comprehensive communications, marketing, and public relations services and support for the organization. Collaborates with the Superintendent’s Office, Executive Leadership Team, and staff across the organization to advance communication priorities. Work involves overall responsibility for planning, managing, directing, leading, and implementing goals and objectives that support the mission, goals, policies, and priorities of the Park Board.

JOIN OUR CREW, WE NEED YOU:
Don’t miss this opportunity to be part of one of the premier park systems in the United States. Our picturesque lakes, neighborhood parks, recreation centers, and diversified programming make the park system an important component of what makes Minneapolis a great place to live, play, and work!
Since 2013, MPRB is proud to be recognized among the top five urban park systems in the United States
by the Trust for Public Land. It is accredited by the Commission for Accreditation of Park and Recreation Agencies (CAPRA)— one of three park agencies in Minnesota and fewer than 200 in the United States with this distinction for excellence in operations and service.

Learn more about the MPRB's history, leadership and structure.
https://www.minneapolisparks.org/about-us/leadership-and-structure/

Position Duties

• Responsible for overall management and strategic leadership of the Communications and Marketing Department and its resources so the functions and activities of the department fully support the business needs of the MPRB.
• Responsible to lead and direct the MPRB’s internal and external communication services, including media relations, crisis communications, social media, email subscription services, annual reports and fact sheets, graphic design and brand standards, photography and video, web and intranet maintenance and enhancements, special promotions development, advertising, special project writing support, and consultation with staff relating to public relations issues. 
• Develop effective short- and long-range strategic communications and marketing plans, define project scope and requirements, set priorities, allocate resources, and coordinate and evaluate department activities.
• Write media statements and news releases, organize press events, coach and support Commissioners and senior leaders as spokespersons, serve as spokesperson when needed, and manage media inquiries regarding controversial or sensitive issues/occurrences.
• Demonstrate political acumen to build relationships with Executive leadership and Board of Commissioners, attend Board and other leadership meetings, and provide executive communications support as needed. Attendance is required at evening Board Meetings/ other public meetings (approximately twice per month).
• Lead crisis communication services to ensure timely distribution of internal and external information. Serve as the primary Park Police Public Information Officer in collaboration with Park Police leadership by being responsive to emerging situations after hours in order to provide timely information for the executive team, commissioners, key staff, and media.
• Prepare and administer the department’s annual budget, which includes performance goals, expenses and revenues; perform cost control activities; monitor revenue and expenditures to assure sound fiscal control; assure effective and efficient use of budgeted funds, personnel, and materials; and manage associated vendor and consultant contracts. 

Minimum Qualifications

Need to Have: 

• Bachelor’s Degree from an accredited college or university with a major in Communications, Marketing, Public Relations, or closely related field (Master’s Degree Preferred).
• Increasingly responsible experience in communications, marketing and public relations management: at least six years
• Increasingly responsible experience in leadership, management, and administration: at least six years
• Experience supervising others: at least six years
• Valid driver’s license and safe driving record

Physical requirements:  
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

• The physical ability to walk, stand, stoop, bend, kneel, crouch, reach, pull, push, finger, feel, grasp, lift, talk, see, hear and perform repetitive motions.
• The ability to safely operate a motor vehicle as incumbents may be subject to local travel.
• Operating office equipment requiring continuous or repetitive hand/arm movements. The ability to remain in a sitting or standing position for extended periods of time.
• Light Work: Exerting up to 20 pounds of force occasionally, and/or a negligible amount of force constantly to move objects.

Skills Crucial to Success in this Role: 

• Contemporary principles and best practices of communication, marketing, media and public relations with strong understanding of the most effective communication mediums and vehicles.
• Contemporary principles and best practices of personnel management and supervision.
• Contemporary marketing principles and practices for diverse customer base.
• Effectively write contracts, policy recommendations, requests for proposals, bids for services and grants.
• Set appropriate priorities while coordinating multiple projects and meeting critical deadlines.
• Solve problems and effectively handle critical, controversial and/or sensitive policy issues.
• Demonstrate respect and sensitivity for cultural differences.
• Demonstrate political acumen.

Other Qualifications

FLSA Classification: Exempt
Union Status: Non-Represented, Appointed
Accountable to: Superintendent

Job Information Session: A 30 minute Job Information Session will be held on Monday, October 6, 
2025 at 1:00PM CST via conference call. This is your opportunity to ask questions about the 
position and to gain a better understanding of the selection process. Interested parties are 
encouraged to attend by calling 612-474-1955 and entering in phone conference ID: 882 681 807#

View a full list of qualifications and job description

Selection Process:
To apply for this appointed position, applicants must complete an online application with 
supplemental questions at www.minneapolisparks.org/jobs. Applicants must attach a resume and cover 
letter to their application. Late applications will be rejected.

What steps the selection process involves:

• We review your minimum qualifications.
• We conduct panel interviews with finalist candidates (tentatively scheduled for Wednesday, November 19, 2025 and Thursday, November 20, 2025, at Minneapolis Park and Recreation headquarters building). Top candidates will complete a Leadership Selection Assessment.
• References, including verification of employment and work performance, may be considered.
• We conduct a background check and driver's license check. Upon receiving a conditional offer of employment, the applicant will be asked to sign an informed consent allowing the Minneapolis Park and Recreation Board to obtain their criminal history in connection with the positions sought. View the MPRB Background Check Policy at https://www.minneapolisparks.org/wp-content/uploads/2021/05/Background-Check-Policy.pdf . Failure to provide consent to required pre-employment background check will result in withdrawal of job offer.
• Tentative start date for this position is January 26, 2026.  

Please note that HR reserves the right to limit the number of people invited to successive steps in 
the interview process.

Minneapolis Park and Recreation Board – a great place to play, work, and make a difference in the 
lives of others.
The MPRB is an Equal Opportunity Employer and a tobacco-free workplace and park system.

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