Marketing Specialist bei Nor-Lea Hospital District

Planning, executing and managing marketing campaigns (digital and otherwise) for the Hospital District and its affiliated departments. Marketing campaigns that include (but not limited to) Google listings, social media, print, radio, billboard, Nor-Lea website and other review platforms. Assisting Director of Community Relations and Business Development with public events in the community. Promoting and growing Nor-Lea Foundation.

• Update and maintain accuracy of Google listings for all locations and providers.
• Drive reviews on Google and all review-based platforms.
• Engage with community/patients to assist in the education and awareness of NLHD providers and services.
• Develop campaigns to enhance community awareness of NLHD providers and services via newspaper, radio, social media, rack cards, website and all other appropriate marketing platforms.
• Track and report analytics for Google, Facebook, Squarespace, Instagram and all other social
• Stay up-to-date with marketing strategies and ways to promote NLHD.
• Maintain knowledge of applicable rules, regulations, policies, laws and guidelines that impact the PR area. Seek advice and guidance as necessary to ensure proper understanding.

Values
i - Innovation
"Think Forward" "Set Out-Of-The Box Goals" "Exploring new possibilities" I am the change agent that advocates for our customers. I think outside of the box to create Exceptional experiences that set us apart. I look for solutions and think of new ways to solve problems, even if it is outside of my department.
 
 
C - Compassion
"Demonstrate genuine concern" "Display a Selfless attitude" I show kindness in every interaction. I strive to build trust with our co-workers and customers. I will communicate with our co-workers and customers in a way they understand. I will make time to address our co-workers and customers' needs.
 
 
A - Accountability
"Show integrity" "Accept Ownership & Responsibility" I will demonstrate integrity by doing the right thing, being honest and having strong moral principles. When mistakes occur, I take the necessary steps to correct them, without dismissing patient concerns and follow through until resolution. I fully document actions taken to ensure continuity of care. I communicate expectations and follow up within defined time frames and provide updates as I understand them for my customers and teammates.
 
 
R - Respect
"We value diversity" "Respect is earned" I treat all people with dignity and respect, regardless of their beliefs. I do not use negative/derogatory language. I accept constructive feedback and suggestions for the greater good.
 
 
E - Empowerment
"Share Knowledge" "Take Action" I will share knowledge to empower others and encourage them to make informed decisions. I encourage others to reach their full potential. I will encourage trying new things, diverse ideas, and learning from our mistakes. I have the freedom to do what is right for our customers. 

ORGANIZATION EXPECTATIONS:

Communication

The process of sending and receiving messages with words, verbally, written or in sign language.

Customer Focus

Identifying and responding to current and future patient and other customers’ needs; providing excellent service to internal and external patients and other customers.

Initiative

Identifying and dealing with issues proactively and persistently; seizing opportunities that arise.

Self-Development

Lifelong, voluntary, and self-motivated learning.

Teamwork

Effectively work and complete assignments in group settings. Works independently and cooperatively with others to achieve common goals.