Regional Manager - Appliances (KA, IN) bei Bajaj Electricals

JOB ROLE

Regional Manager – Appliance

JOB ID

37799

REPORTING TO

Zonal Head - Trade Sales

TYPE OF ROLE

People Management Role

LOCATION

Bangalore

BU / DIVISION

Consumer Products- Trade Sales

JOB PURPOSE

Lead the assigned geographical area and implement sales & collection strategies. Shortlisting of channel partners for appointment & achieving distribution reach. Meeting working capital requirements of the business. Manage & monitor distributor performance & sustainability.

KEY RESPONSIBILITIES

1. • Business • Primary Sales: Achieve primary sales targets by ensuring timely distributor orders and billing. • Secondary Sales: Focus on retail-level sales growth through distributor and retailer engagement. • Secondary Phasing/Market Servicing: Ensure consistent secondary

sales through distributor planning. • Nex Direct Dealers: Delivering Primary targets of nex direct dealers. • NPD commercialization: Deliver primary & Secondary targets of NPD commercialization • Premiumization: Drive premiumization agenda of the organization • Distribution • GTM Execution: Execute GTM plans at a regional level, ensuring alignment with state objectives. • Distributor ROI: Ensure financial viability of distributors by ensuring right revenue mix • Distributor Infrastructure: Build strong relationships with distributors and ensure their operational excellence. • In Market Execution • Market Working: Spend significant time in the market with TSMs to monitor and

improve on ground execution. • Driving Productivity: Drive daily/weekly productivity for DSOs and TSMs and monitor their performance regularly • Market Activities: Executing market engagement activities and deployment of BTL elements, RBP program, WOD & DOA for RPL stores • Scheme Optimization & Loyalty Management: Implement and monitor trade schemes to drive sales. • Market Intelligence: Identify competitive threats and market opportunities, sharing insights with state teams. • Driving Weighted & Numeric Distribution:

Increase outlet coverage and improve brand presence. • Process Efficiency Improvement: Work with TSMs to streamline sales processes and enhance field execution. • Sales IT Execution: Train and ensure TSMs use technology tools effectively for planning and reporting. • After

Sales • After Sales Service: Coordinate with service teams to resolve regional issues. - Commercial Efficiency • Channel finance: Ensuring timely collection of channel finance and BEL outstanding • Working Capital: Ensure adequate working capital investment from distributor.

EDUCATIONAL QUALIFICATIONS

Graduation (any)

WORK EXPERIENCE

• 5-7 years of relevant experience in B2C sales - preferably from FMCD /FMCG/ consumer durables and geographical exposure of the region.
• Should have experience in B2C Sales.

CERTIFICATIONS

NA

PREFERRED/ ADDITIONAL REQUIREMENT

NA

REPORTEES

Trade Sales Manager, Territory Manager- Key Accounts

INTERNAL / EXTERNAL INTERFACE

• SCM
• Logistics
• Marketing
• ABM
• Sales Coordinators
• Channel Partners