RESPONSABLE PERFORMANCES COMMERCIALES bei Monnoyeur

Bergerat Monnoyeur, distributeur historique de la marque Caterpillar en France, accompagne depuis plus de 90 ans les grands acteurs du BTP et de l’industrie. Innovation, excellence opérationnelle et proximité client sont au cœur de notre ADN.

Chez Bergerat Monnoyeur, nous bâtissons notre nouvelle Direction de la Performance Commerciale, au service de l’efficacité des ventes et de l’expérience client.

JOB PURPOSE

Based on the activities assigned by his/her superiors, the sales performance manager defines and implements resources (steering tools, procedures, etc.) for management and sales executives to optimize sales performance.
He/she carries out performance analyses in order to propose and implement sales and marketing action plans (campaigns, etc.).
He/she leads and supports the administrative and sales teams.
He/she supports the product marketing teams in structuring and professionalizing the digital dimension of the marketing plan.
He/she is responsible for managing the implementation of the customer digital marketing plan (targeting, segmentation, etc.), in collaboration with the product teams.

Job Description

SIGNIFICANT ACTIVITIESDigital marketing- Ensure the definition and implementation of marketing paths and campaigns digital in business tools- Measuring the return on investment of digital marketing campaigns- Ensure the continuous improvement of business tools and procedures in order to ensure smooth execution of digital marketing campaigns- Support the teams marketing products in the structuring and professionalizing the digital dimension of the marketing planSales performance- Define and provide sales activity management tools (coverage, market analysis, participation, closing, etc.) to analyze sales efficiency- Carry out sales coverage studies in the context of changes (restructuring, changes in coverage strategy, market developments, etc.), in collaboration with sales management- Analyze the sales teams' remuneration model (commission structure, etc.), in collaboration with line management, and propose changes where necessary- Ensure and monitor the performance measurement of sales teams (letter objectives, etc.)- Support management and sales executives in the use and adoption of management tools (procedures, tools, etc.)- Ensure that data in business tools is up-to-date and reliable (data, data quality, customers, competitors, etc.)Manufacturer's programs- Coordinate the transmission of information to the manufacturer as part of the manufacturer's program to measure dealer development in terms of marketing and sales practices- Define and ensure implementation of action plans to achieve objectives manufacturersManagement  - Ensure that resources (means, human resources, etc.) are correctly sized, based on activity, in collaboration with line management- Support and monitor the team(s) assigned to him/her (integration, skills development, etc.)- Participate in the application of HR policy (performance, compensation, etc.) in collaboration with human resources teams- Manage, monitor and control the working hours and absences of the team(s) assigned to it (hours worked, vacations, calendar, etc.), using business tools where necessaryRESPONSIBILITIES AND SCOPE FOR ACTION- Ensure the relevance and reliability of available management tools - Ensure the efficiency of sales processes- Be a key contact for the manufacturer in his or her area of responsibility - Contribute to the continuous improvement of business tools- Know, apply and enforce internal and external compliance procedures and rules- Guaranteeing the performance of your teams and your perimeterPROFESSIONAL KNOWLEDGEDIPLOMA(S) AND/OR EXPERIENCE(S)3 to 5 years' higher education in sales or marketing and/or 5 years' professional experience desired significant experienceSPECIFIC KNOWLEDGE(S)Technical skill(s)- General knowledge of sales (customer relations, sales management, etc.) - General knowledge of marketing- General knowledge of project management- In-depth knowledge of IT tools and information systems - General management knowledge - Advanced intermediate level in English (B2)Behavioral skill(s)- Good interpersonal skills - Ability to communicate - Rigor- Analytical skills - Synthesis skills- Responsiveness

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