Senior Integrated Marketing Manager bei Verisk Analytics

• Market & Competitive Intelligence – Leverage market trends, customer behaviors, competitor information to provide actionable insights that inform integrated positioning, messaging, and campaign strategies.
• Customer Journey – In collaboration with cross-functional stakeholders, utilize proprietary and third-party research to refine target personas, buyer needs, and purchasing decision processes.
• Messaging & Positioning – Lead the development of messaging and positioning strategies that align to customer needs, market dynamics, and business objectives, ensuring consistency and impact across channels and stages of the buyer journey. With minimal guidance and demonstrating a solid understanding of the product/solution, draft marketing campaign briefs and messaging guides that capitalize on business opportunities to build strong marketing outcomes. 
• Marketing Strategy – Manage the development and execution of comprehensive, multi-channel marketing strategies that drive business growth and align with overarching organizational objectives. Define and prioritize target market segments in collaboration with product, sales, and customer insights teams.
• Budget Management - Own the creation, management, and optimization of marketing budgets for the lines of business they cover, ensuring alignment with ROI and business goals
• Campaign Development - Spearhead the planning and execution of high-impact marketing campaigns based on data insights, including oversight of messaging calendars, campaign budget management, and post-campaign performance evaluations. Guide cross-functional teams to ensure integrated execution, consistent messaging, and measurable impact across the full marketing funnel. Leverage data and advanced analytics to evaluate performance, identify growth opportunities, and continuously refine campaign strategies, channel mix, and audience targeting. 
• Sales Enablement – Partners with sales leadership to identify content needs, craft tailored sales playbooks, and align messaging with buyer journey stages.
• Marketing Analytics - Leads marketing analytics reviews to measure and optimize marketing / campaign effectiveness, establishing robust metrics and frameworks to evaluate performance and ROI across integrated marketing initiatives.
• Thought Leader – Manages the strategic development and execution of thought leadership initiatives, ensuring alignment with positioning, customer insights, and business objectives. Skillfully collaborate and influence beyond formal reporting lines to achieve impactful results.

• BA in marketing, communications, or related field.
• 9+ years of integrated, product or channel marketing experience.
• Proven understanding of the insurance industry is a plus (either working in insurance or in a company that targets insurers).  
• Demonstrated success with developing marketing strategies and executing integrated marketing campaigns by working cross-functionally across multiple marketing teams. 
• Proven track record of leveraging customer, market and competitive insight to inform and executive demand generation and lead generation campaigns. 
• Successful track-record of collaborating with Product Management and Sales across multiple seniority levels to deliver on key business objectives.
• Experience in taking a data-driven and results-oriented approach to decision-making, with a perspective on how to measure and evaluate activities to optimise performance.
• Ability to rapidly prioritise and react to changing business needs and external market dynamics.
• Ability to successfully work in a hybrid environment with in-office expectations of two days a week. 

Skills

• Innovative and creative thinker: pioneer who embraces bold ideas
  • Adaptable: ability to interact and gain alignment with all levels of the organization including the Executive level
  • Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
  • “Let’s go” attitude: optimist, contagious enthusiast, sees the upside
  • Accountability matters: drives for results as coach and team player; bias to outcomes
  • Exhibits aptitude: always learning and growing; constantly attempts new experiences
  • Flexible: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
  • Grit: passionate, self-directed, and motivated; demonstrates endurance

For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.

At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed. 

For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work® for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland.  We value learning, caring and results and make inclusivity and diversity a top priority.  In addition to our Great Place to Work® Certification, we’ve been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World’s Best Employer and Best Employer for Women, testaments to the value we place on workplace culture.

We’re 7,000 people strong.  We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.

Verisk Businesses

Underwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision

Claims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences

Property Estimating Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient

Extreme Event Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.

Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance

Marketing Solutions — delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement

Life Insurance Solutions – offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.

Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. Verisk’s minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.

https://www.verisk.com/company/careers/

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