Marketing Strategy Intern, MBA - Alterna Haircare – Summer 2026 bei Henkel group

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.  

This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.  

Dare to learn new skills, advance in your career and make an impact at Henkel.     

What you’ll do

• Get hands-on experience leading competitive analysis to inform strategic marketing decisions
  
• Analyze the competitive landscape to identify innovation and branding white space
  
• Translate market insights into actionable recommendations for the 3-year innovation pipeline
  
• Collaborate with cross-functional teams to align competitive insights with business objectives
  
• Synthesize data and trends into compelling narratives that support innovation strategy
  
• Contribute to shaping future product and brand positioning through strategic analysis

What makes you a good fit

• An MBA student pursuing a degree in Marketing graduating in 2027 
  
• Strong ability to gather and analyze data sets to develop fact-based recommendations 
  
• Comfortable applying strategic frameworks and marketing research best practices 
• Interest in beauty and haircare industry

Some benefits of joining Henkel as an intern

• Exciting projects that allow you to make real impact and collaborate with Henkel colleagues worldwide.
• Countless learning opportunities available through Henkel’s online learning platform with over 9,000 professional courses.
  
• Networking events with Henkel business leaders, experts and sustainability ambassadors.
  
• Ongoing feedback discussions throughout the internship that allow you to accomplish concrete goals.
  
• In-person and virtual social events to connect with other Henkel interns across the country.
  

Following your internship, you may be invited to join Henkel as a returning intern or full-time employee.   

Additional information

• This internship is NOT eligible for a housing stipend or relocation support.  
  
• Henkel’s Summer 2026 internship program starts on May 27th, 2026, and runs through mid-August.   
  
• Recruitment for our 2026 internships starts in late August 2025 and runs through early March 2026 or until all our positions are filled.    
  
• If selected to move forward in our recruitment process, you will receive an email from our talent acquisition team.
  
• If a position you applied to is filled by another candidate, you will receive an email from our team alerting you that the position is closed.   

The salary for this role is $29-$37/hour. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.  

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.