VP, Earned Measurement bei Day One Agency
Day One Agency · New York, Vereinigte Staaten Von Amerika · Hybrid
- Senior
- Optionales Büro in New York
Looking for something fresh?
Day One Agency is hiring.
Day One is a creative agency committed to bringing fresh thinking to our work. Every. Single. Day. For us, every day is day one, a new opportunity to start from the beginning, find a new angle, and let our creativity and curiosity lead us to earn the unexpected.
We’ve built a reputation as a creative partner tuned for navigating culture today; helping brands build legacy through relevance. We’re looking to expand our team with a new VP, Earned Measurement. You’ll become part of an award winning collective of cultural insiders and industry outsiders, all of whom are storytellers at heart.
This hire comes at an inflection point as we reframe how earned impact and reputation are defined, both within the agency and across the industry, amid the evolution of the communications function. It’s an entrepreneurial opportunity to build a capability from the ground up and serve as the agency’s voice to clients and the broader industry.
Below you’ll find some specifics about the role. At Day One, the job description is truly just the start. Our best team members are enthusiasts who opt-in and bring something to the party.
Ready to join a team that claimed a spot on 2024 & 2025 Fast Companies Most Innovative list, an Ad-Age Top Ten in 2024 + Agency to Watch 2025, Campaign Agency of Year 2025 and PR Week Midsize agency 3 years in row (2023, 2024 and 2025)?
Keep reading.
This position is full-time, requires a hybrid work schedule, and is only available in NYC.
We’re seeking a VP, Earned Measurement to lead the future of how we define and communicate the value and effectiveness of earned communications. This person will set the vision for measurement across our Comms practice, continue to shape our toolstack, and drive reporting frameworks that go beyond vanity metrics to demonstrate real business impact.
As the agency’s leader in measurement, you’ll guide how we show the effectiveness of earned, owned, and paid media efforts, and serve as a key voice on our Senior Leadership Team (SLT) shaping strategy, client impact, and agency thought leadership.
Responsibilities
Responsibilities
- Define & Drive the Vision: Establish and continually evolve Day One’s vision for earned measurement, ensuring our frameworks stay ahead of industry shifts and client needs.
- Leadership & Team Development: Build, mentor, and lead a high-performing measurement team. Invest in training, upskilling, and instilling best practices across the agency to further embed comms measurement into our team’s culture.
- Client & C-Suite Partnership: Serve as senior counsel to clients, including direct interfacing with senior executives. Translate complex data into clear, compelling insights that influence decision-making at the highest levels.
- Innovative Frameworks: Create and implement cutting-edge measurement frameworks that connect earned, owned, and paid media to business outcomes. Move beyond vanity metrics to demonstrate real impact on trust, perception, and consideration.
- Toolstack Curator: Evolve and manage a modern, flexible measurement toolstack, ensuring the agency leverages best-in-class platforms for listening, analytics, and reporting. Stay ahead of emerging tools and approaches to keep D1A on the cutting edge.
- AI Integration: Identify and integrate AI and automation tools into measurement workflows to enhance speed, scale, and insights, while ensuring human interpretation drives strategy.
- Training & Upskilling: Lead internal education initiatives, ensuring comms team is fluent in measurement principles, client reporting best practices, and D1A methodologies.
- Thought Leadership & Industry Voice: Represent Day One externally as a leader in communications measurement. Build relationships and share perspectives through organizations (e.g. AMEC, ANA, PRSA), contributing to panels, publications, and events, positioning Day One as a forward-thinking authority on earned effectiveness.
- Cross-Functional Collaboration: Partner with comms, creative, digital, and strategy leads to embed measurement thinking into campaign design and execution from the start.
- Reporting & Design: Drive forward the style and clarity of our reporting frameworks—prioritizing storytelling, design thinking, and executive-friendly dashboards that resonate with leadership teams.
- Agency SLT Contributor: Serve as a key voice on the Comms Senior Leadership Team, ensuring measurement is integrated into team-wide priorities and growth strategies.
* TREND FORECASTERS, WRITERS, DESIGNERS, PRODUCERS, PEOPLE PERSONS, DIGITAL NATIVES, CULTURE HEADS, INTERNET ARCHAEOLOGISTS, MEME HISTORIANS
** ORGANIZERS, GLOBETROTTERS, DROPOUTS, SKATE SHOP ALUMNI, FORMER BARISTAS, SELF-TAUGHT DEVS, INDIE PUBLISHERS, FINE ARTISTS, SMALL-TOWN ESCAPEES
Requirements
Requirements
- 10+ years of experience in communications, media intelligence, analytics, or related fields, with a focus on measurement and reporting.
- Bachelor’s degree required; advanced degree a plus.
- Deep understanding of earned media measurement frameworks and hands-on experience designing bespoke reporting systems.
- Strong grasp of social, influencer, and digital analytics and how they intersect with PR and brand reputation.
- Familiarity with AI, automation, and data visualization tools to enhance reporting efficiency and insight generation.
- Proven ability to communicate insights to senior executives—turning data into strategy, and strategy into action.
- Leadership experience, with a track record of building and inspiring teams.
- Comfortable navigating ambiguity, testing new tools, and driving innovation in a fast-paced environment.
- Excellent written and verbal communication skills; strong presenter.
- Ability to travel periodically to engage with clients, attend senior-level forums, and represent Day One externally.
Why Join Us?
- Impactful Work: Engage in projects that shape public discourse and influence perceptions.
- Innovative Environment: Be part of a team that values creativity, experimentation, and forward-thinking.
- Growth Opportunities: Access to professional development resources and career advancement paths.
- Inclusive Culture: Join a diverse and supportive community that celebrates different perspectives.
Compensation + Benefits
We value all of our employees and are happy to provide comprehensive benefits to help support them holistically in the best way we can. We offer all our employees:
- Health Care (Medical, Dental, Vision)
- Paid Time Off and Company Paid Holidays
- Summer Fridays
- 401K Retirement Plan with Company Match
- Lifestyle Spending Account
- Paid Parental Leave
- Commuter Benefits
- Company Credit Card
- Uber Business Account
- New Business Referral Bonus
- Employee Referral Bonus
The Company is committed to fair and equitable compensation practices. The base compensation range for this role is $160,000-190,000 and this position is eligible for benefits that include medical insurance (health, dental, and vision), retirement plan, paid time off, paid parental leave, new business and employee referral bonuses, etc. Please note that the compensation information provided is a good faith estimate for New York City based hires only and is provided pursuant to the New York City Pay Transparency Law. Final compensation for this role will be determined by various factors such as candidates' relevant work experience, skills, qualifications, and location.
