Marketing Director bei TRG Management Company

TRG Management, a premier property management company experienced with all types of housing, including subsidized, workforce and affordable, mid-rises, high-rises, luxury rentals, and single-family. Today we manage approximately 20,000 units across several states and our current management portfolio contains over 100 properties. Explore what we have to offer and help turn your talents into a rewarding career. We are currently looking for a Marketing Director to join our team!

Job Responsibilities include, but are not limited to:

• Develop and execute strategic marketing plans for affordable and workforce rental housing communities across South Florida, with the goal of increasing visibility, lease-ups, and community engagement
• Lead marketing initiatives from project inception to lease-up, tailoring efforts to meet the specific needs of local markets and income-restricted audiences
• Oversee marketing for multiple affordable and workforce housing developments in coordination with internal teams and external partners
• Create marketing budgets to support all marketing initiatives throughout all project stages
• Build brand positioning and messaging strategies, including a focus on the value of affordability, accessibility, and community impact
• Implement marketing initiatives for each project, including brochures, sales presentations, ads, promotional items, buyer gifts, eblasts, websites, location maps, signage, photography, video, and print production
• Collaborate with the marketing coordinator  for digital project updates, familiarity with SEO, SEM, display ads, email marketing, website and social media
• Support property-level outreach efforts, including community events, local partnerships, and leasing initiatives
• Ensure marketing strategies align with federal and state affordable housing compliance and fair housing regulations
• Develop appropriate measurement tools to monitor the effectiveness and overall success of various marketing efforts
• Oversee three direct reports 

Skills:

• Excellent interpersonal, communication, selling, and negotiation skills
• Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success
• Flexibility to work varied schedules, including weekends, evenings, and holidays
• Ability to handle multiple projects simultaneously and think strategically
• Ability to communicate with all levels within the organization, and the ability to work and learn independently
• Creative and innovative approach to solving problems and resolving issues

Qualifications:

• BA or BS degree with emphasis in marketing, public relations, or mass communication
• 4 – 6 years of previous experience in strategic marketing, project management, event coordination, media relations, advertising, and digital marketing
• Knowledge of real estate marketing is a plus
• Open to occasional travel
• Bilingual: Spanish

Benefits as a TRGM Employee:

• Base Salary + Performance Bonus.
• Medical, dental, vision, legal services, flexible spending account, and commuter benefits.
• The benefits package includes 100 percent employer-paid life and disability insurance.
• Employer Matching 401k
• Employee Engagement and Wellness programs.
• Company-paid PTO
• Opportunities for Professional Development and Tuition Reimbursement.

TRG Management is proud to be an Equal Opportunity Employer.

We are a Drug-Free Workplace.