Marketing & PR Director bei None

Essential Duties and Responsibilities:

• Build and maintain a strong brand by creating, delivering, editing and optimizing marketing materials ensuring messages are supportive of and consistent with marketing strategies.      
• Responsible for the marketing calendar to ensure real-time and planned updates of content through social media tools such as Twitter, Facebook, LinkedIn, YouTube, etc. is completed timely.  This also includes email marketing through the Company website and Intranet -- delivering consistent messaging and up-to-date information.
• Develop and implement marketing campaigns for the recruitment of prospects, creative follow-up, etc.  Assist with the creation and promotion efforts of other marketing events i.e. recruitment of employees, educational events, award ceremonies, etc.
• Coordinate promotional strategy to include email campaigns, mass-mail materials/campaigns, social advertising, etc.  This includes the creation of the communication materials which may include brochures, invites, flyers, postings, videos, etc.
• Track marketing campaign information i.e. number of mailers sent, number of hits on a web campaign, etc. Use collected information to analyze results of the campaign.
• Coordinate and track inventory of branded items such as letterhead, business cards, marketing materials, etc. to ensure stock is available and staff has needed items.
• Respond to information inquiries from the media.
• Reputation management – manage online review platforms such as Google, Yelp, etc.
• Website management – manage, create content, and make updates as needed.
• Determine the need to use specialized creative services i.e. photographers, graphic designers, videographers, etc. and obtain authorization to use the services.  Coordinate/manage the process/project.
• Monitor charitable contributions both monetary and donations i.e. gift baskets, etc. with Cherry Hill Management.
• Coordinate the production of Company newsletters and promotional videos.  
• Perform other duties as assigned.

Qualifications:

• A college degree in Marketing, Communications, Commercial Art/Graphic Design or related field preferred.
• Five years in marketing, communications, public relations, graphic design or other similar experience desired.  Knowledge of retirement living preferred.
• Experience in all aspects of developing and managing marketing strategies needed.
• Solid experience with marketing strategies on social media including blogs, Facebook, Twitter, You Tube, LinkedIn, etc.
• Strong attention to detail needed.
• Computer knowledge, Mac or PC, and associated software products required.  Knowledge of Adobe or Creative Suite software preferred.
• Effective project management and time-management skills needed.  Self-motivation required.
• High degree of interpersonal relations skills and capable of relating to a variety of people and personalities.  Considerable initiative, judgment and teamwork skills needed.
• Must possess excellent written and oral communication skills.  Negotiation skills are a plus in securing media and community relationships.
• Able to work flexible hours when needed as events happen in the evenings and on weekends.
• Able to lift a maximum of 25 pounds.

Legacy Retirement Communities is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.