Digital Analyst (Manchester Airport, GB) bei Homepage | Manchester Airports Group

Summary

Job Title: Digital Analyst
Location: Manchester Airport / Hybrid
Permanent, Full time
 

About CAVU

For airports, for partners, for people. We are CAVU. 
 
Formed from the union of MAGO, MAG USA and our network of direct-to-consumer brands - who together drive market leading passenger spend for airports across the world - we have combined our resources to address evolving passenger needs today and exceed them as we move forward into tomorrow. 

From our revenue accelerating single platform technology, Propel, through to our world class hospitality venues including Hangar, 1903 and Escape Lounges - our solutions make travel more seamless and enjoyable for passengers and more profitable for our clients and partners. 

Our name is taken from the aviation, meteorology term, ‘Ceiling and Visibility Unlimited’, which designates the perfect flying condition.   
More than just a name, CAVU is our mindset. It represents all that we stand for. Our proud aviation heritage, our drive to push boundaries, and the very essence of what we do: creating seamless, enjoyable travel experiences for airport passengers.  
  
Together, we can reach new heights. Together, we are CAVU 

The role

You will work closely with product, design and marketing colleagues to help them identify what good looks like and play a key role in defining measurable hypotheses that have the potential to shift the needle across our digital business. You’ll work closely with user researchers to gain insight into users’ needs and behaviours. You’ll collect data from digital analytics and other sources, make the case for additional tracking and data collection, ensure data is accurate and statistically significant then provide analysis and actionable insight through effective storytelling.
As our Digital Analyst you will be accountable for accurate website tagging and data integrity for a major line of business and will be responsible for delivering data-driven insights to drive performance. You will play the pivotal role in defining, implementing and validating website tagging to establish accurate, real-time performance analytics. You will lead performance reporting and generate actionable insights and recommendations to deliver a material impact on e-commerce incomes.

About you

You will have excellent analytical and problem solving skills and will quickly develop recommendations based on quantitative and qualitative evidence from digital analytics, content and search engine optimisation, financial data and user feedback. You will play a major part in our shift to new lean, fail fast development approaches and will be the source of feedback and decision making that helps us deliver amazing new experiences for our customers.
You will:
• Take responsibility for implementation, audit and testing of data collection. Ensure data Integrity including validation between GA & database
• Site tagging specifications for new features and regular Site Auditing to validate tagging
• BigQuery/SQL queries to enable accurate reporting & Power BI visualisation
• GTM maintenance inc. event, custom and Optimizely tags
• Lead definition, reporting and presentation of MAGO digital performance in easily understandable and engaging dashboards.
• Actionable insights and recommendations to drive performance
• Competitor and Optimizely AB testing insights
• Adhoc insights based on performance and identified opportunities
• Performance reporting - device, airport, retailer, sales channel and funnel steps
• Identify analytics trends and performance against KPI’s working closely with product, design and marketing leads to define a backlog of hypotheses and recommendations based on data
• Work closely with user researchers to combine the ‘what’ and ‘why’ of user behaviour with both quantitative and qualitative insights
• Participate in the development of the vision for data / analytics architecture and workflow across the organisation, including instrumentation, tagging and user management
• Work closely with product, marketing and trading teams to ensure that all channels are managed and reported upon consistently. Deliver clear actionable insights for all business units.
 

The perks

•    25  Days Holiday  
•    10% Company Pension Contribution

•    Options available through our salary sacrifice scheme;   
•    Healthcare 
•    Dental Care 
•    Bike to Work 
•    Family Fun Discount Card – save up to 60% on major attractions. 
•    Discounted Airport Parking & Lounges. 
•    Buy up to 35 days holiday. 

EDI at CAVU

We are an equal opportunities employer. At CAVU we know that diverse teams are more likely to have greater innovation, creativity and understand of our customer needs.  These are many of the things we are passionate about at CAVU.

Did you know that some demographics may be less likely to apply to job adverts than others?  For example, women are likely to apply only if they fit all of the skills listed.  If you’re reading this and perhaps don’t tick every skill then please still make yourself known to CAVU.  We’d love to hear from you.

We also want to ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, therefore please contact us to request assistance.

Sound Interesting?  Please apply via the link