- Professional
- Optionales Büro in Bengaluru
Evangelize and execute innovative product marketing strategies to launch product releases, promote and market unique product capabilities
- Lead strategic product positioning efforts to effectively articulate core product value proposition and differentiation vs the competitive landscape
- Organize and coordinate multiple stakeholders from Marketing, Product, Engineering, Information Development, and Sales to deliver projects on time with high quality and precision.
- Sales and Partner Enablement: Equip the sales and channel teams with the tools and marketing assets they need to be successful, including competitive insights, battle cards, presentation decks, use case videos, and product demos.
- Product Launches: Work with cross-functional teams and drive the launch of new products or features.
- Competitive Analysis: Stay updated with market trends, competitor products, and customer needs to inform product and marketing strategies. Ideate on ways to increase Cyware’s market opportunities in the threat intelligence platform/sharing, security orchestration, automation, and response (SOAR), incident response and cyber fusion space
- Collaboration: Work closely with product management, sales, and other stakeholders to ensure alignment on product messaging and priorities.
- Manage and execute the creation of timely, high-value marketing assets in support of product releases, corporate communication, demand generation, and sales outreach.
- Be accountable for measuring and reporting on the effectiveness of the product marketing assets deployed.
- Maintain knowledge of marketing trends, developments, and best practices, and perform market segmentation, targeting, and positioning across the solution set and OEM tool integrations as required.
