Director of Marketing Operations bei Crossway

Title: Director of Marketing Operations

Reports to: Vice President of Marketing & Communications

General Description of Responsibilities:

The Director of Marketing Operations leads a high-capacity team responsible for executing, distributing, and optimizing Crossway’s digital marketing campaigns. This team ensures that content strategy and messaging—developed by the Content Marketing Team—are executed with excellence and efficiency across Crossway’s platforms. The Director of Marketing Operations ensures that all digital campaigns are launched accurately and on time, while also providing platform-specific insight and reporting to continually improve marketing performance and expand audience engagement.

Specific Responsibilities:

• Lead the Marketing Operations team through effective supervision, project prioritization, and performance evaluation
• Oversee the execution of all digital campaigns across email, social media, and promotional platforms
• Direct the creation and scheduling of all marketing emails, daily devotional emails, and Crossway+ promotions
• Oversee social media (Facebook, Instagram, Threads, X), ensuring best practices and maximizing engagement
• Manage Crossway’s YouTube channels and optimize viewer engagement
• Serve as the Crossway+ admin lead, creating discounts, promotions, and ensuring accurate execution
• Develop and manage strategies for growing and segmenting email lists and digital audiences
• Collaborate with the Digital team to support growth of the ESV App subscriber base
• Lead quality control for digital campaigns, including final proofreading and brand/style alignment
• Oversee project timelines and asset delivery in collaboration with the Creative and Copywriting & Project Management teams
• Lead performance reporting and analytics—maintaining dashboards and sharing feedback regularly with the Content Marketing Team
• Conduct robust testing (A/B testing, layouts, send times, etc.) to optimize email and campaign performance
• Lead with best practices for all product marketing initiatives.

Professional Qualities:

The Director of Marketing Operations should be a highly organized, data-informed leader with an eye for detail and a mind for efficiency. This individual should be proactive, collaborative, and comfortable managing complex, deadline-driven workflows. A strong communicator and problem-solver, they should be skilled in navigating and building relationships across departments within Crossway, managing digital tools and various marketing platforms. Most importantly, they should have a deep love for gospel-centered content and a passion for helping connect that content with a wide and diverse audience through digital channels.

Personal Qualities:

This person must have a genuine faith in Jesus Christ as one’s Lord and Savior and a love for God’s Word. They must be an active participant in a local church and be committed to an evangelical, historic Reformation understanding of the Bible, the gospel, and Christian doctrine. They must have a pleasing personal demeanor with a servant’s heart.

Publishing Ministry Commitment:

Commitment to the Crossway publishing ministry and vision, as summarized in the following statement of purpose:  By God’s grace: (a) to bring men, women, and children to Christ as their Lord and Savior; (b) to help individual Christians and the church grow in knowledge and understanding of the Bible and the Christian life; (c) to bear witness to God’s Truth, Beauty, and Righteousness, and the Lordship of Christ in every area of life; and (d) to glorify our Lord and Savior Jesus Christ in every way.

Benefit Program:

• Comprehensive medical, dental, and vision plans for full time employees after 30 days of employment with employer contribution to costs
• Three medical plan options available with monthly premium costs for a family from $125-$300
• Life, long term, and short term disability insurance for full time employees paid by company
• Additional voluntary life insurance offerings paid by employee
• Paid vacation and illness days for full time employees (part time employees PTO accrual based on hours worked.)
• 11 paid holiday for full time employees (part time employees holiday pay dependent on schedule)
• Participation in retirement plan including 25% company match of up to $1,500 for full time and part time employees (temporary employees not eligible.)

Salary:

This position offers an annual salary range of 75-80k and is based on previous work experience, education, acquired skills, and established relationships. Salary commensurate with current standards for comparable positions and responsibilities within publishing and other leading not-for-profit ministries. Compensation is reviewed and evaluated annually by the Executive Compensation Committee (ECC) of the Crossway Board of Directors.