Homeoffice Consumer Insights Lead bei PepsiCo

SodaStream is seeking a dynamic Consumer Insights Lead for supporting Flavours Portfolio

The ideal candidate will possess strong qualitative and quantitative skills, excel at translating data into deep-rooted insights, and develop learning plans to support key business priorities. This individual will be a passionate advocate for the consumer's point of view, a strategic business partner, people-leader and drive consumer-centric thinking organization-wide.

1. Lead insights activities within the Global Flavours Category Team for SodaStream to address business needs related to buying and usage behaviour, branding, communication development
2. Work with the Flavours Category team grow the category: Develop the Long-Term Flavours Pipeline rooted on consumer trends and insights
3. Define and lead Long Term strategic plan (PSP) and short-term growth agenda (AOP) that drives business growth ahead of the competition
4. Drive a consumer-centric culture, building a strong sense of empathy.
5. Influence stakeholders across the organization to ensure consumer centricity in commercial plans
6. Liase with broader Pepsico Ecosystem especially International Beverage teams to adapt learning’s on beverages category
7. Develop consumer lead scorecard to measure Share and CLTV for the SodaStream Flavours Brands
8. Apply a variety of analytical techniques to perform root cause analysis and build hypotheses that feed into actionable strategies.
9. Lead cross-functional teams to integrate consumer insights into product development, marketing strategies, and business planning.
10. Stay abreast of industry trends and emerging technologies to ensure the organization remains at the forefront of consumer insights and analytics.

1. Master’s Degree in a relevant field; MBA or MS will be a strong plus.
2. 10+ years of advanced experience in a similar position (marketing research, consumer insights, etc.).
3. Proven expertise in both qualitative and quantitative consumer research techniques.
4. Strategic mindset, with the ability to integrate consumer insights into broader business strategies.
5. Ability to design research trajectories to answer strategic questions and manage complex research projects independently.
6. Excellent communication skills, with the ability to convey complex insights clearly and persuasively to diverse audiences.
7. Critical thinking and problem-solving abilities, with a track record of challenging the status quo and driving innovative solutions.
8. Proven leadership experience, including mentoring and developing junior team members.
9. Ability to adapt quickly in a dynamic, rapidly changing environment.
10. A collaborative team player; self-motivated, takes personal accountability for results and performance.
11. Familiar with key research tools and programs: retail measurement services, household panel data, equity measures
12. Able to incorporate analysis from several data sources to inform business decisions