Senior Director, Global Events bei Integral Ad Science

IAS is trusted to ride along every ad impression, seeing every interaction and turning that into a powerful performance signal that empowers the world's top brands, agencies, publishers, and platforms to protect and grow their media investments.

As the Senior Director, Events you will be responsible for leading Global Event strategy and plans, working with regional leads to drive adoption and adaption of centralized strategy & best practices. Reporting to the VP, Global Marketing, you will play a critical role in building impactful experiences and programming strategic thought leadership across tentpole, industry, and partner events.

What You Will Do

• Develop and flawlessly implement Event strategy & plans and report out against quantitative goals, iterating as business priorities evolve
• Own the centralized Global Event strategy and best practices while enabling regional teams to provide input, adapt initiatives to local needs, and execute effectively 
• Coach and develop skills across the Events team to create best-in-class experiences pre, during, and post events
• Champion cross-functional collaboration across the Marketing team (Comms, Design, Content, Growth/Demand) and the organization (Sales, Product Marketing, Research & Insights)
• Own all Global and AMER tentpole events strategy & activation ensuring events reach and engage the audiences we care about across target customer & prospect accounts, taking into account competitor presence 
• Support Regional tier 3 event execution by creating a Global “event-in-a-box” templated approach to enabling Sales to activate smaller events on the ground
• Lead owned & operated event speakership programming end to end- from speaker selection, to abstract, to topic development and prep
• Identify paid event speakership opportunities and thematics, working with Comms team  who will select the speaker and own programming 
• Work in partnership with Comms to maximize the value of events with adjacent PR/editorial/social and Growth Marketing to promote across website/email channels
•  Conduct post event surveys and ongoing feedback loops with internal event attendees to create data-driven insights that help optimize Events strategy
• Report on Global Events Sales pipeline impact and ROI  

What Is Expected

• Leadership Alignment: Ability to present to, and get alignment from, Regional and Global Sales & Marketing leadership  
• Coaching & Skill Development: Demonstrated ability to not only lead but to coach a team while growing skillsets - with experience managing remote International team members 
• Cross-Functional Collaboration: Strong ability to partner with other functions using strong interpersonal skills to influence and drive decisions
• Event Marketing: Core expertise in driving event ROI across tentpoles, industry conferences, and partner programs 
• Event Speakerships: Strong experience in leading thought leadership programming in partnership with Comms, selecting best stages/times, topics, and speakers that align with business key narratives
• Budget Management: Skilled in building, managing and tracking complex event budgets, maximizing ROI and working with Procurement as needed
• Agency & Vendor Management: Experience selecting and managing third-party vendors (as needed) 
• Project Management: Ability to juggle a high volume of Global and regional events, timelines, and stakeholders effectively 
• AdTech Industry Experience: Worked a minimum of 3 years in the B2B AdTech/SaaS space

New York Applicants: The salary range for this position is $161,000 - $276,000. Actual pay may vary based on experience or geographic location.

About Integral Ad Science

Equal Opportunity Employer:

IAS is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.

California Applicant Pre-Collection Notice:

We collect personal information (PI) from you in connection with your application for employment or engagement with IAS, including the following categories of PI: identifiers, personal records, commercial information, professional or employment or engagement information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment or engagement. For additional details or if you have questions, contact us at [email protected].

To learn more about us, please visit http://integralads.com/ 

Attention agency/3rd party recruiters: IAS does not accept any unsolicited resumes or candidate profiles. If you are interested in becoming an IAS recruiting partner, please send an email introducing your company to [email protected]. We will get back to you if there's interest in a partnership.

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