Incredible Copywriter bei Incredible Marketing

JOB DESCRIPTION

Copywriter

Incredible Marketing is expanding again and we are seeking a Copywriter to handle our Incredible clients through the strategic and fun content marketing process.

WHO WE ARE:

We are a full-service Interactive Agency based out of our Southern California headquarters. We are a passionate team of creatives in a medium-sized established digital agency. We work for clients all over the world, and we have an expanding team of people who share the IM dream.

We are looking for a rockstar Copywriter to join us on the journey. We do Custom Website Development, Design, SEO, Mobile, Content Marketing, etc. Check our site for more details. www.incrediblemarketing.com

We have fun, form long-lasting friendships, learn from one another and aspire to always live up to our name by being Incredible. We play video games, listen to loud music and make sure that we foster and encourage creativity in our team! That being said, our ideal candidate will have a work ethic second to none and a passion for developing the content department with aspirations of growing with the company.

WHO YOU ARE:

Our ideal candidate is a go-getter with an attitude that both works well with the team and can manage projects alone. We spend a lot of our time working independently, so you must be self-directed, but we are also fun and social and would love that you are too! What other skills and strengths do you need to possess to be successful in this position? Creativity, storytelling, organization, quick-thinking, research skills, ability to multitask, a knack for seeing five steps ahead, initiative, knowledge of industry trends and a constant pursuit of growth.

Working as a part of our Copywriting and Agency Team, you will be responsible for creating high-quality original content with the end goal of improving our clients' brand awareness, educating patients and inspiring action that leads to sales. You will primarily be responsible for the following:

• Creating high-quality content based on subjects, titles and keywords provided to you

• Pitching ideas for topics, keywords and new content formats

• Following requirements in terms of style and project specifications

• Conducting research on procedures and industry trends

• Optimizing content according to SEO and AIO best practices

• Editing, proofreading and improving your own content before submitting it for client review 

• Revising content according to client specifications

• Participating in client meetings

• Managing personal workload and deadlines

• Participating in team and company meetings

• Working on internal initiatives to improve our operations or offerings

• Working with internal teams to execute strategies or provide clients answers to questions.

Communication:

• Effective and consistent communication is the cornerstone of success — you must be comfortable and confident communicating, as well as being an attentive listener

• Excellent verbal and written skills are required

• You will primarily communicate with the lead content writer, other members of the copywriting team, Account Managers and Project Managers

• You will communicate with other departments and the leadership team as required

• Some client communication is expected

Client Relationship: 

• You will work closely with Account Managers and Project Managers, who are the primary points of contact for clients

• When necessary, you will communicate directly with clients to:

  • Help define their content needs and brand voice

  • Conduct research 

  • Respond to revision requests

• Must be resourceful and utilize the platforms internally to help your clients 

• Expected to assist clients with inquiries on matters outside of your role should those situations arise

• Form strong relationships with your clients, truly understanding their brand and goals  

Qualifications:

• 2+ years direct Content Marketing / Copywriting experience with tangible results — beauty, aesthetics or medical industry history is a plus! 

• Solid knowledge of fundamental writing, editing and content marketing principles

• Strong research and analytical skills

• Computer savvy 

• Proficiency in Google Workspace tools

• Attention to detail, timeliness and professionalism

• Ability to juggle multiple tasks at one time and prioritize effectively

• Excellent verbal, written and people skills

• Ability to communicate clinical or difficult concepts in a way that a lay audience can easily understand

• Can participate in idea generation and strategy development 

• Must be comfortable communicating with clients as needed

• Highly-motivated individual with the ability to work in a fast, dynamic work environment

Pluses:

• Familiarity with Grammarly, Slack, Wrike, and AI tools (esp. Claude and ChatGPT)

• Working knowledge of SEO and AIO best practices 

• Experience with Google Analytics, SEMRush, Ahrefs and similar tools

• Experience with other forms of media (e.g. photo, video, audio, graphic design, journalism) 

• Understanding the importance and benefits of content marketing

• Following developments in the content marketing / digital marketing space

• Knowledge of the cosmetic medical industry and aesthetics trends

The most important factor is your willingness to join a great team, fit in with others and think creatively. Our clients come to us seeking solutions, and we deliver high-quality services. Everyone else has worked very hard to build up Incredible to what it is today, and we seek the right person to help us grow to the next level.