Account Director, Social Media (Beauty) bei Praytell

Praytell is an integrated marketing and creative communications agency made by teams with strategic minds and spirited hearts. We create timely, integrated, headline-worthy campaigns across social, earned, digital and more. And we’ve picked up some pretty cool awards along the way, like PRWeek’s Best Place to Work (8x so far!), Agency of the Year and even a few your mom would recognize, even if she doesn’t fully get what you do for a living. Best of all, we’ve got a team of the smartest, kindest, most curious and supportive humans on the planet.

And guess what? There’s an empty seat here with your name on it. If you're looking for an opportunity to join an ambitious team that is singularly focused on doing great work with great people, we'd love to hear from you!

Overview:

We’re looking for an experienced Account Director who lives and breathes social media - someone who spots trends before they break, builds bold social campaigns and leads integrated work that actually moves the needle.

You should be fluent in developing and executing strategic social media and content plans across all digital platforms - always through a social-first lens anchored in earned storytelling and seamlessly connected to PR and influencer strategies. You know how to spark cultural moments that extend reach, drive engagement and fuel virality. You bring deep expertise across organic and paid social, search and emerging digital channels with a proven ability to optimize targeting, content and performance. You are also deeply experienced in community management and in shaping content strategy - guiding creative approaches and content plans that build, engage and grow loyal audiences.

You’re as comfortable conducting channel audits and analyzing audience data as you are turning insights into bold, actionable creative. You’ll lead cross-functional teams, mentor mid-level talent and manage budgets, timelines and client relationships with confidence and clarity. You thrive working autonomously and have successfully served as the account lead on large-scale programs - overseeing big budgets and multiple workstreams without missing a beat.

The ideal candidate brings 8+ years of social media experience working with both emerging and established brands - ideally in an agency setting and within an IAT. You must be based in New York or Chicago with proven expertise in the beauty category - from product launches to digital strategy and everything in between.

If you’re equal parts strategist, storyteller and team leader - and you love building campaigns that cut through the noise - this is the role for you.

Responsibilities:

• Client Service
• Start with ‘Yes’: Lead with optimism while ensuring recommendations are strategic and achievable.
• Spidey Senses in Tune: Anticipate client needs and market changes, proactively adjusting plans as needed.
• No Ego, No B.S.: Guide teams with clarity, focusing on outcomes over individual recognition.
• Trust & Transparency: Build trust through transparent communication and consistently deliver strategic value to clients.
• Sense of Humor & Short Memory: Maintain team morale and client confidence by staying calm and positive in challenging situations.
• Spirit of Partnership: Create lasting value for clients by aligning their needs with strategic opportunities and fostering collaboration.
• Account & Team Management
• Time & Budget Tracking: Oversee campaign budgets and timelines, ensuring that projects are completed efficiently and within budget while maintaining profitability for the agency.
• Workflow Optimization: Proactively identify and resolve bottlenecks across social media, influencer, and PR workstreams to ensure smooth and effective execution of campaigns.
• Employee Development: Mentor mid-level team members by providing constructive feedback, regular performance reviews, and personalized development plans to help them grow in their roles, particularly with an eye toward growing social and digital subject matter expertise.
• Client Communication & Strategic Counsel
• Client Liaison: Act as the primary point of contact for social-led accounts, managing high-level client communications, including emails, status calls, and reports. Navigate sensitive topics with professionalism and tact to ensure positive client relationships.
• Written Materials & Deck Development: Oversee and contribute to the creation of written materials such as status reports, presentations, and campaign recaps, ensuring alignment with client goals and agency standards. Provide guidance and feedback to elevate the quality of client-facing documents.
• Presentation Leadership: Lead key client presentations, confidently communicating strategic vision, campaign performance, and actionable insights to drive the brand forward.
• Integrated Account & Project Management
• Account & Project Oversight: Manage timelines, budgets, resourcing, and deliverables across social, influencer, and PR teams to ensure seamless execution.
• Team Coordination: Lead internal and client-facing status meetings, driving accountability and delivering meeting notes with clear action items.
• Cross-Functional Collaboration: Partner with Creative, Strategy, and Analytics teams to ensure that campaigns are executed flawlessly, optimizing performance across all channels.
• Integrated Agency Team (IAT) Collaboration: Partner with brand agency partners on projects with overlapping timelines across multiple channels/disciplines, leading social contributions and proactive POVs on behalf of the agency.
• Social Media Strategy & Planning
• Content Strategy Development: Oversee the creation of monthly content calendars, including strategy, content sourcing, and platform-specific tactics to engage target audiences.
• Trend Monitoring & Insight Integration: Stay on top of emerging platform trends, community insights, and cultural moments to inform content creation and strategy.
• Channel Strategy Development: Recommend and implement strategies to optimize growth and engagement on platforms like Instagram, TikTok, Pinterest, Facebook, and YouTube based on audience behavior and performance data.
• Optimization Strategy: Identify opportunities to optimize content performance by analyzing campaign data and recommending strategic adjustments.
• Content Development & Publishing
• Creative Collaboration: Collaborate with Creative teams to develop compelling social content that aligns with campaign goals and resonates with the brand’s voice and identity.
• Content Review & Refinement: Review social copy, assets, and content to ensure tone, relevance, and performance potential, optimizing for engagement and reach.
• User-Generated Content (UGC) Sourcing: Oversee the sourcing, selection, and approval of user-generated content (UGC), ensuring consent and usage rights are properly managed with recommendations for brand social channels.
• Publishing Management: Manage the content publishing process across social platforms using tools like Sprinklr, Sprout Social, Meltwater, or other industry-standard platforms to ensure accurate and timely posting.
• Community & Influencer Management
• Influencer Engagement: Lead or support influencer identification, vetting, contracting, briefing, and relationship management, ensuring they align with brand goals and help amplify campaign impact.
• Community Engagement: Oversee day-to-day community management across social platforms, ensuring consistent brand voice, timely responses, and meaningful interactions with followers to foster long-term relationships.
• Proactive Community Building: Propose and implement community-building initiatives, including ambassador programs and user engagement strategies, to deepen brand loyalty and expand audience reach.
• Performance Monitoring & Reporting
• Campaign Reporting: Lead the creation of weekly and monthly performance reports that provide actionable insights, strategic recommendations, and an analysis of campaign results.
• Performance Optimization: Analyze organic and paid social content performance, audience engagement metrics, and overall campaign success to guide future strategy and refine content/channel approaches.
• Cultural & Platform Trend Analysis: Keep a regular pulse on social and cultural trends, monitoring platform shifts, consumer behavior and competitor/industry happenings, and apply this knowledge to inform future content and strategy.

Benefits

We have a growing list of benefits and perks, including:

• Salary: $105,000 - $125,000 (Please note, the salary range for this role reflects the minimum and maximum compensation. In the spirit of transparency, we typically offer salaries within the 25th to 75th percentiles and cannot exceed the maximum listed. The final offer will depend on your experience, skills and qualifications.)
• Comprehensive health care (Medical, Dental, Vision)
• Employee Stock Ownership Plan (ESOP), where you receive shares of Project Worldwide, our parent company, for every year you work here
• Traditional and Roth 401(k) options with an annual employer contribution based on company performance
• Flexible Time Off (FTO), more than a dozen company holidays and mental health days
• Flexible work locations within the US, remote is a-ok! We also have physical hubs and offices in LA, SF, Austin, Chicago and New York
• Flex Fridays, aimed to keep Fridays meeting-free (with exceptions) for focused work and providing you space to support your personal wellbeing while delivering great client service
• Access to our Employee Assistance Program (EAP) giving you and your family access to mental health resources, family and relationship support, career resources, legal and financial services, discounts and more
• Paid parental leave and fertility support programs
• Training and team-building programs and activities
• Camp Praytell, our company offsite (eligibility based on employee start date)
• Our wonderful Employee Resource Groups (BEACON, Compañeros, elevAsian, Herizon and Prism)
• And more!

Interview Process

• Submit Application
• Phone Screen (30 mins)
• Team Interview (1 hour)
• Final Interview (30 mins)
• Take Home Test (TBD)
• Offer
• Target Start Date: September / October