Senior Manager, Destination Marketing Continental Europe - Türkiye bei Hilton

About Hilton:

Hilton is one of the largest and fastest growing hospitality companies in the world, with over 8,800 properties with more than 1.3million rooms in 139 countries and territories. In the 105 years since our founding, we have defined the hospitality industry and established a portfolio of 24 world-class brands, with the emergence of the Tempo brand and including our flagship Hilton Hotels & Resorts brand, which is the most recognized hotel brand in the world. We have more than 200 million members in our award–winning customer loyalty program, Hilton Honors.

Position Statement:

The Senior Manager will lead the strategic development and execution of data-driven, customer-centric marketing campaigns that deliver measurable commercial advantage for hotels and ownership groups across Türkiye. This role is pivotal in translating Hilton’s Marketing and eCommerce strategy into high-impact regional plans that drive performance, brand equity, and market share.

What will I be doing?

Key responsibilities include:

•    Strategic Ownership: Define and lead the marketing strategy for Türkiye, customer segments, and source markets, ensuring alignment with broader commercial goals and regional business priorities.
•    Performance Leadership: Drive regional Marketing and eCommerce initiatives to deliver the revenue targets and grow market share, leveraging insights to optimise Digital Direct channel mix and campaign effectiveness.
•    Market Influence: Cultivate strong in-market relationships to enhance the relevance and impact of marketing activities, acting as a trusted advisor to hotel teams and ownership groups.
•    Insight-Driven Reporting: Oversee performance measurement and reporting, translating data into actionable insights and communicating results to stakeholders at hotel and corporate levels.
•    Cross-Functional Collaboration: Lead effective partnerships with all marketing teams from hotel-level destination contacts to other teams within Marketing and Loyalty, ensuring a seamless integration of marketing efforts and alignment across functions.
•    Digital Excellence: Own the market strategy and ensure best-in-class execution that drives transient demand and brand differentiation.

Position Summary:

1.    Commercial Strategy & Performance

•    Lead the development and execution of data-driven marketing strategies tailored to Türkiye, aligning with customer behavior, market dynamics, and business priorities to drive demand across optimal channels, with the right messaging and timing.
•    Oversee regular performance reviews and in-depth analysis of regional KPIs, identifying trends and translating insights into actionable strategies.
•    Proactively identify growth opportunities, spearheading targeted activations to unlock new source markets and channels—e.g., leveraging MEA demand into Europe during peak periods.
•    Act swiftly to address performance gaps by deploying agile, market-specific initiatives that support commercial objectives.
•    Own the performance of direct channels for transient leisure business, ensuring continuous growth through innovative marketing and demand generation tactics.
•    Partner with hotels to elevate their marketing effectiveness—both online and offline—focusing on Digital Direct revenue growth, brand differentiation, and strengthening their presence in the domestic market.

2.    Stakeholder Engagement & Regional Enablement

•    Build and maintain trusted, strategic relationships with regional VP, Area General Managers, Commercial leaders, General Manager and Marketing teams, ensuring alignment on marketing priorities and delivering impactful insights.
•    Engage with franchise stakeholders, including DFSs and management groups, to communicate marketing strategies, support portfolio needs, and drive adoption of key initiatives.
•    Support cross-functional regional projects and high-priority hotel initiatives, ensuring marketing plans are insight-led and aligned with broader commercial goals.
•    Act as a marketing ambassador across the region—championing initiatives, fostering engagement, and demonstrating how marketing drives competitive advantage for hotels, owners and regional teams.
•    Motivate and mobilise Hotel marketing teams through tailored communication and engagement.  

3.    Campaign Strategy & Execution

•    Lead the development of regional campaign strategies by synthesizing macroeconomic trends, audience insights, customer behavior, and portfolio performance to support Country Managers in shaping market-specific objectives and capabilities.
•    Leverage Hilton’s in-market presence to forge strategic partnerships (DMO, Brands, Airlines) and deliver localised marketing solutions that expand reach, enhance brand affinity, and unlock new customer segments.
•    Curate compelling, insight-led content that inspires travel planning and showcases the unique selling points of Hilton hotels in Türkiye, enhancing conversion across the customer journey.

What are we looking for?

Required Skills & Experience

•    Advanced Data Analytics: Proven ability to interpret complex data sets and translate insights into strategic marketing actions that drive commercial outcomes.
•    Digital Marketing Expertise: strong understanding of digital channels (Display, Email, Social, Meta, PPC, Affiliates, Local Search, SEO) and how to deploy them effectively across the marketing funnel.
•    Data Literacy: Strong capability to analyse commercial data, identify risks and opportunities, and communicate strategic recommendations clearly to influence decision-making.
•    Omni-Channel Planning: Demonstrated experience in developing and executing integrated marketing plans across multiple regions, channels and timelines.
•    Partnership Development: Skilled in negotiating and activating high-value partnerships that enhance brand visibility and drive incremental demand.
•    Executive Communication: Excellent written and verbal communication skills, with the ability to present performance insights and strategic plans to senior stakeholders.
•    People Leadership: Experience in coaching, mentoring, and developing talent to build high-performing 

Essential Requirements

To fulfill this role successfully, you must possess the following minimum qualifications and experience:

• BA/BS/Bachelor’s Degree or experience in lieu of 
• Comprehensive experience at Senior Manager level 
• Supervisory experience
• Fluent English (both spoken and written)  

Preferred Requirements

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

• Hospitality experience 
• Fluency in Turkish (both written and spoken)  

What will it be like to work for Hilton?
 

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.  Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day.  And, our amazing Team Members are at the heart of it all!

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