General Manager-Zebulon Coastal Plain League bei Capitol Broadcasting Company

Overview:

The General Manager serves as the chief executive for all business operations of a new expansion franchise in the Coastal Plain League. This pivotal role balances ticket sales, promotions, marketing initiatives, community outreach, and overall revenue performance—cultivating a fan-first approach and operational excellence in Zebulon.  CPL teams operate with greater freedom and flexibility than MiLB clubs, along with half the home schedule allowing the General Manager to be more creative and community driven in building the franchise’s success.

 Key Responsibilities

• Direct and oversee daily business operations, including annual budget development, goal setting, organizational charts, and department objectives.
• Communicate effectively with the Vice President of CBC Sports and Commissioner of CPL regarding business affairs and team performance.
• Develop and execute strategic plans to expand ticket sales, sponsorships, retail, food & beverage and special event revenues.
• Build proactive relationships with local Zebulon businesses, civic leaders, sponsors, and partners to embed the club within the community.
• Create dynamic, integrated marketing campaigns (print, digital, TV, radio, and community engagement) to maximize visibility and team awareness.
• Design fun, family-friendly in-game promotions and events that drive ticket sales, boost media reach, and elevate fan experience.
• Maintain consistently innovative in-game entertainment and ensure a high-quality, fresh ballpark experience for every fan.
• Provide leadership and training to both sales and staff teams; formulate sustainable ticket campaigns, group ticket plans, and pricing strategies.
• Recruit, hire, and onboard high-caliber talent for full-time and seasonal positions.
• Oversee concession operations; evaluate sales and suggest improvements for food and beverage operations each season.
• Serve as the official liaison between team and the Town of Zebulon, Wake County and Wake Technical College, nurturing municipal support and partnership.

Required Qualifications 

• Minimum of 4 years' experience in sports management, preferably as General Manager, Assistant GM, Sales Manager, or Director of Operations.
• Demonstrated proficiency in ticketing systems and box office operations; Ticketmaster or similar vendor experience preferred.
• Strong leadership, strategic communication, and organizational skills.
• Proven ability in budgeting, staff and project management, marketing strategy, and fan engagement initiatives.
• Bachelor’s degree in Sports Management, Business, or a related field preferred.
• Ability to work evenings, weekends, holidays, and travel as needed during the baseball season and special events.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. 

• Ability to stand or sit for extended periods; walk stadium grounds during events; lift and carry up to 30 lbs.
• High public interaction, requiring professionalism and promptness with fans, sponsors, and community members.
• Exposure to outdoor conditions at ballpark; dynamic pace and elevated noise levels during games and promotions.
• Collaborative team environment with opportunities for professional growth, development, and participation in local events. 

Benefits: 

• Competitive salary based on experience.
• Benefits package including:
• Comprehensive health insurance plan options
• Vision and Dental Insurance
• Company sponsored life insurance
• Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
• 401K with company match
• Generous paid time off
• 9 paid company holidays
• Opportunities for professional development and career growth.
• Dynamic and inclusive work environment with a supportive team culture.
• Exciting projects and growth opportunities within a leading organization.
• Opportunities to attend free local events, such as sporting events, concerts, shows, and more.

Pre-Employment Information:

• A pre-employment drug screening is required. 
• Capitol Broadcasting Company participates in E-Verify. 

• Capitol Broadcasting Company participates in the Work Opportunity Tax Credit (WOTC) program. However, completing the WOTC questionnaire is completely voluntary. Your decision will have absolutely no impact on your hiring chances, and your application WILL be accepted regardless of whether you choose to provide this information or not.

EEO Statement:

Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

CBC Statement:

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAZ-TV, WRAL-FM, WRAL-HD2, WNGT-CD, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, and WRAL Digital in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC; Rocky Mount Mills in Rocky Mount, NC; MoJud Lofts in Greensboro, NC; and The Thread in Rock Hill, SC.