Senior Growth Marketing Manager bei Ownwell

Company Background: 

Ownwell has developed a leading end-to-end property tax solution that is purpose-built for SFR and CRE investors, operators, and property managers. We have brought Data Science and Machine Learning to a space that is ripe for disruption. We combine a best-in-class technology stack with local market expertise to reduce expenses, increase Net Operating Income, and drive operational efficiency for both our institutional clients and individual homeowners. Ownwell’s solution ensures you have the necessary tools, resources, and information to confidently manage your property taxes.

Ownwell has been recognized both in Austin and Nationally, as a top workplace by the likes of Fortune, BuiltIn, Inc, and Best Places To Work. We are well-funded and venture-backed by some of the best investors in the world such as First Round Capital and Bessemer Venture Partners. Our customer base has grown by more than 300% year-over-year with exceptional feedback demonstrating clear product market fit. We are looking for driven and passionate team members who thrive in a collaborative, positive culture where we all win together. If this sounds like the place for you, come help us change the way everyday homeowners manage their real estate across the country.

Our Culture

People are our superpower! Centered in everything we do is a true sense of team. We listen and we learn from each other. We are on this rocketship together and embrace a fast-paced, truly collaborative environment. We are here to win as a team and as a company.

We’ve brought together General Appraisers, Certified Public Accountants, Property Tax Consultants, Data Scientists, PhDs, best-in-class customer support representatives, and more to deliver top results for our customers.

Our core values are our guiding principles in everything we do

• Customer Obsession

• Take Ownership

• Do The Right Thing

• Go Far Together

• Accelerate Innovation

Meet The Growth & Marketing Team

Ownwell’s growth and marketing team is a fast-moving, high-impact group driving customer acquisition and revenue growth across paid media, organic content, partnerships, and brand. We work cross-functionally with product, data, and operations to experiment, learn, and scale what works—always anchored in performance, storytelling, and customer outcomes. If you thrive in a team that values initiative, creativity, and results, you’ll feel right at home.

The Role:

As a Senior Growth Marketing Manager, you’ll lead and scale one of Ownwell’s highest-impact acquisition channels - Direct Mail. You’ll be the go-to owner, combining creativity, analytics, and AI-powered workflows to unlock faster, smarter, more effective growth.

This is a high-impact, individual contributor role with executive visibility. You’ll report directly to the VP of Growth & Marketing, collaborate closely with Data, Design, and Operations, and contribute directly to our mission of reducing property ownership expenses across the country.

We’re looking for someone with exceptional intellectual curiosity, bias for action, and ability to quickly master new domains. Whether your background is in growth marketing, investment banking, consulting, or another rigorous analytical role, what matters most is that you’re a smart, driven problem-solver eager to own and grow a key channel.

Responsibilities:

• Own and scale Direct Mail: Run the strategy, execution, testing, and optimization for one of Ownwell’s largest channels
• Integrate AI into marketing workflows to enhance targeting, creative iteration, and reporting, boosting speed and impact.
• Analyze performance and surface insights: Use quantitative and qualitative data to understand what’s working and what’s not. Translate these into hypotheses and improvements.
• Design and run experiments: Own a testing roadmap for copy, creative, targeting, and offer. Help us learn faster.
• Partner cross-functionally: Work closely with Data (for targeting and analysis), Design (for creatives and ideation), and the rest of Growth & Marketing (for learning and impact)
• Ensure high-quality execution: Oversee external vendors, timelines, QA processes, and internal collaboration from kickoff to mail drop to attribution.
• Lead quarterly planning and goal setting for your channels, and regularly present to leadership.
• Maintain tight feedback loops through documentation, retros, and cross-functional learnings.

Requirements:

• Proven record of excellence: Clear track record of delivering results in demanding, fast-paced environments.
• Strong analytical toolkit: You’re comfortable with large data sets, financial/operational modeling, and turning insights into decisions.
• Creative intuition: You have opinions on messaging and can translate insights into winning creative directions.
• Collaborative mindset: Clear communicator, proactive, receptive to feedback, strong project management.
• Bias for action + intellectual curiosity: You learn fast, thrive in ambiguity, and balance strategic thinking with rolling up your sleeves.
• Startup or high-growth experience is a plus, but not required.