Data Partnerships - Ad Tech and Media bei PepsiCo

This is a strategic and dynamic role that is positioned to drive effectiveness creating value through centralized data partner management, with close collaboration across Commercial Teams, Marketing, Procurement, Legal, Compliance, Information Technology, Governance and more (navigating account team through to contract and incorporation planning).

The Manager of Data Partnerships – Ad Tech & Media will lead a team within the Global Data Partnership and Acquisition organization, responsible for managing strategic data partnerships through new data acquisition to data optimization, delivering business value, speed, and impact with efficiency.

Moreover, this person will support PepsiCo’s key data partnerships in the media and ad tech ecosystem, supporting products focused on consumer insights, activation, measurement and other partnerships assigned. The successful candidate will have a deep understanding of the media and ad tech landscape and have skills and experience in data products, product marketing, and business development. They will interact with senior members of the organizations and lead conversations on how to incorporate 1st, 2nd & 3rd Party data into the decision-making process and digital products.

• Drive Success of Current Partnerships:
  • Own the relationship with 2nd & 3rd Party Data Partners supporting PepsiCo’s Marketing and Consumer initiatives
  • Lead team of Data Partner Managers supporting business units, sectors, accounts
  • Serve as the escalation point for all troubleshooting and issue mitigation
  • Lead ongoing stakeholder communication and collaboration
• Optimize Data Investments & Data Strategy:
  • Strategically lead negotiation and execute various contracts (data licensing agreements, third party agreements, etc.) with 2nd & 3rd Party Data Partners that fit into stakeholders defined budgets, yielding maximum value
  • Own the process of identifying, assessing, and aid in implementation of new data/workflows/technology, across assigned data partnerships
  • Proactively research and understand the global landscape, drive data strategy for existing or new data & digital initiatives and identify new data opportunities
• Implement Strategy & Drive Customer Satisfaction:
  • Support the Strategy & Transformation and Marketing product portfolio created out of existing or purposely acquired data-sets that can be used to improve decision making and intelligent action by consumers, enterprises or other organizations
  • Lead and develop the team’s expertise in industry trends, best practices and new developments that will aid in marketing efficiencies and effectiveness
  • Develop and optimize workflows to ensure we are maximizing efficiencies and meeting all business needs
  • Lead key cross-functional relationships across the organization and navigate a matrixed environment

Compensation and Benefits

• The expected compensation range for this position is between $106,400 - $178,100
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process
• Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan

• Minimum 5-7 years’ experience within the Ad Tech and/or Media space
• Minimum 5-7 years data partner management or business development experience
• Minimum 5 years’ experience in CPG goods industry experience, or related
• Commercial, Legal and Regulatory basic knowledge with respect to data acquisition and usage.
• Bachelor’s Degree, Masters a plus

Skills, Abilities, Experiences:

• Create and build strategic relationships with partners, leading to valuable business outcomes
• Understanding of various types of external data, including transaction data, consumer panel, traditional consumer demographic data, and more
• Robust data knowledge in Consumer & AdTech/MarTech space
• Skilled at distilling complex concepts into clear, strategic action plans
• Exposure to risk assessment and legal reviews of vendor contracts and licensing agreements related to external data
• Contractual negotiations
• Demonstrated analytics skills and use of multiple software tools
• Relevant business experience in data partner management, data management and data governance
• Strong leader that can clearly present a data-backed point of view
• Comfort with evolving situations and changing priorities
• Proactive attitude, anticipating problems and refining solutions
• Strong people and partner manager
• Collaborative and adept at exerting influence in a highly matrixed organization

Differentiating Competencies : 

• Strong leader that can clearly present a data-backed point of view
• Comfort with evolving situations and changing priorities
• Proactive attitude, anticipating problems and refining solutions
• Strong people and partner manager
• Collaborative and adept at exerting influence in a highly matrixed organization