Lead, Product Marketing Manager - Activation & Media bei Amperity

At Amperity, we’re an AI-first company helping the world’s leading brands create personalized customer experiences that build loyalty and fuel growth. Our AI-powered Customer Data Cloud,  built on multi-patented technology, enables more than 400 global brands, including Alaska Airlines, Wyndham Hotels & Resorts, and DICK’S Sporting Goods, to turn customer data into a competitive advantage.

We unlock the full value of customer data with simplicity and speed. AI is at the core of our platform and the way we work — from powering advanced identity resolution and predictive analytics to streamlining internal workflows and decision-making. It’s not just a capability; it’s part of our DNA.

Our team thrives on curiosity, collaboration, and transparency, fostering a culture where everyone can contribute, learn, and grow. We welcome talented individuals from diverse backgrounds to help us remove data bottlenecks, accelerate business impact, and push the boundaries of what AI can do for the world’s most innovative companies.

With offices in Seattle, New York City, London, and Melbourne, you’ll join a fast-growing team tackling critical challenges at the intersection of AI, data, and customer experience. Ready to make an impact? Let’s talk.

The Role

We're looking for a Lead, Product Marketing Manager to oversee positioning, messaging, and go-to-market strategy for our Activation and Paid Media capabilities—the products that connect customer intelligence to performance. At the center of this role is shaping the narrative around Amperity's AI Agents for Activation, which improve how brands orchestrate campaigns, suppress wasted spend, and deliver measurable outcomes.

This is a hands-on marketing leadership role for someone who succeeds at the intersection of product and storytelling, and who knows how to translate AI-powered innovation into outcomes that matter to marketing executives and practitioners. You'll report to the VP of Product Marketing and partner with product, sales, and customer success to bring our activation and media offerings to life through use-case-driven solutions, expertise, competitive strategy, and vertical plays.

Interesting Problems

• Position and package our Activation and Paid Media capabilities Create creative messaging that connects CDP value and AI Agents to measurable performance outcomes across activation channels and paid media.
• Bring competitive strategy across the MarTech and AdTech landscape Analyze and anticipate competitor moves, define our difference, and arm the field with the narratives to win.
• Promote sales and customer engagement Build content, strategies, and sales tools that help our teams win with CMOs, digital media leaders, and practitioner audiences.
• Build and evolve the AI narrative for Activation and Media Define how Amperity's AI Agents uniquely guide better outcomes across activation and paid media, ensuring our message leads the market.
• Create industry-specific plays Package our value into tailored solutions for priority markets like Retail, Sports, and Automotive, linking product capabilities to industry challenges and measurements.
• Be the voice of the customer in roadmap planning Bring insights from sales calls, competitive research, and industry trends back into product strategy.
• Strengthen activation ecosystem partnerships Understand activation platforms such as Braze, Salesforce Marketing Cloud, and other engagement tools to inform positioning, create messaging, and maximize the impact of partnerships.

About You

• 12+ years of B2B product marketing experience in MarTech, AdTech, or SaaS.
• Expertise in activation, paid media, audience management, or customer data platforms.
• Familiarity with key activation platforms (e.g., Braze, Salesforce Marketing Cloud, Adobe, Iterable) and how brands use them to orchestrate marketing campaigns.
• Experience shaping AI narratives — translating complex AI capabilities (including autonomous agents) into customer value stories and competitive differentiation.
• Strong ability to connect technical capabilities with marketing performance outcomes for different personas (marketing executives, practitioners, IT/data teams).
• Excellent storytelling, writing, and presentation skills.
• Strategic thinker who can move fast, execute flawlessly, and thrive in a dynamic environment.
• Collaborative partner who loves working across product, sales, and marketing.
• Prior experience with customer research, segmentation, and competitive analysis.

Location

Seattle, WA or New York, NY

We have a hybrid work model for employees based in Seattle, WA, and New York, NY, with three days in the office days each week, providing a mix of in-person collaboration and remote flexibility

Compensation

Base Salary:  $170,000-$230,000. Within our pay range, individual salaries are determined by a variety of factors including, but not limited to: business considerations, local market conditions, internal equity, as well as candidate qualifications such as skills, experience, and education/training. 

Cash Incentives: Cash incentives are also available.

Stock Options:  The opportunity for ownership is an exciting part of Amperity’s total compensation package. Every employee at Amperity receives a new-hire equity grant, commensurate with the scope of their position.

Benefits

We offer all the benefits you'd expect from a great place to work: 100% employee healthcare coverage, transportation subsidies, a comfortable work environment with plenty of snacks, and other employee experience perks like events and activities, both in-person and remote. We also offer self-managed PTO and the flexibility to do your best work in the way that works for you. We provide an inclusive environment where you'll be challenged to find and unlock your full potential, surrounded by a team of world-class people driving for excellence. For more details on our benefits, please see our US Benefits & Perks Guide.

Amperity is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, and reproductive health choices), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as someone with a disability, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.