Senior Director, Marketing – Alixorexton bei Commercial
Commercial · Waltham, Vereinigte Staaten Von Amerika · Hybrid
- Senior
- Optionales Büro in Waltham
We are seeking a Senior Director, Marketing to serve as a critical leader in the launch of a groundbreaking therapy for narcolepsy based on orexin-2 receptor agonism—a mechanism poised to redefine the treatment landscape.
This role offers a rare opportunity to lead the commercial strategy and execution for a transformative, late-stage neuroscience asset during its most pivotal phase: the path to launch. You will be responsible for shaping and executing all pre-commercial marketing activities and assume full accountability for delivering strategic and tactical launch milestones. In parallel, you will play a lead role in building and mentoring a world-class marketing team from the ground up.
If you are a seasoned marketer who thrives in fast-paced, high-impact settings, and you are driven by the opportunity to shape both a brand and a team, we want to hear from you.
Alkermes has adopted a hybrid working environment to support and meet the needs of employees and this role will operate in a flexible environment with 60% of time in the office and 40% from home.
Responsibilities
Launch Strategy & Execution
- Serve as the marketing lead for the narcolepsy asset, responsible for strategic planning, tactical execution, and cross-functional alignment leading up to launch
- Provide Commercial input into key cross-functional strategies, including clinical development, label development, brand forecasting, and KOL development planning as we prepare the product, market and organization for launch
- Drive development of brand positioning, messaging, and overall go-to-market strategy, in collaboration with internal and external partners
- Lead the creation and execution of pre-launch and unbranded disease education campaigns targeting HCPs and patients
- Team Leadership & Organizational Build-Out
- Recruit, develop, and manage the early marketing team, building scalable capabilities across HCP, patient, and digital channels
- Establish strong partnerships with internal functions (Sales, Medical Affairs, Market Access, Regulatory, Legal, Patient Advocacy) and lead cross-functional workstreams
- Serve as a thought partner to the VP of Marketing and Commercial leadership, contributing to long-term planning and commercial model design
Customer Insights & Brand Development
- Own the development of robust, insight-driven HCP and patient journeys
- Partner with the MRCI (Market Research, Competitive Intelligence) department to drive the market research plan and translate research and analytics into clear insights and actionable strategies
- Identify and select the agency of record and other key vendors and lead the development of branded and unbranded content
Operational Excellence & Governance
- Manage brand budget and ensure on-time, compliant delivery of marketing initiatives
- Partner with Legal, Regulatory, and Medical to develop efficient and scalable review processes
Qualifications
Requirements
- Bachelor’s degree required; MBA or relevant advanced degree preferred
- 12-15+ years of pharmaceutical/biotech commercial experience, with 5+ years in U.S. marketing, including pre-launch and launch leadership
- Proven track record of driving strategy and execution for specialty or rare disease products is required
- Strong leadership experience, including team-building, mentoring, and cross-functional collaboration
- Deep understanding of the U.S. healthcare ecosystem, including access/reimbursement, field engagement, and regulatory environment
- Demonstrated experience managing agencies, vendors, and budgets to deliver on brand priorities
- Excellent communication, influence, and presentation skills with executive presence
Preferred Qualifications
- Experience in CNS, sleep medicine, or rare neurological diseases strongly preferred
- Prior experience launching a first-in-class mechanism or establishing a new treatment category
- Exposure to start-up or emerging biotech environments with comfort navigating ambiguity and building infrastructure
- Familiarity with orexin biology or narcolepsy patient and HCP dynamics is a plus
- Passion for improving the lives of patients with serious, underserved conditions
What We Offer
- The opportunity to build and shape a brand—and a marketing team—from day one
- A highly collaborative, mission-driven culture that values innovation, speed, and accountability
- Competitive compensation, equity participation, and comprehensive benefits
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