Product Manager bei Mumsnet

We’re looking for a skilled Product Manager who thrives in a fast-paced, user-focused environment. The ideal candidate will be results-driven, comfortable with data, and motivated to build products that make a real difference for our users and the business. They should be excited to use new AI tools to boost productivity and find smarter solutions, while being self-sufficient, proactive, and able to get things done without needing close guidance.

Requirements

What you’ll be doing

• Build a deep understanding of Mumsnet users’ needs, behaviours, and goals.
• Shape and deliver a product strategy aligned with our North Star Metric (habitual weekly users).
• Collaborate with UX, engineering, and data teams to deliver impactful, user-focused features.
• Manage your product backlog, writing user stories, defining acceptance criteria, and ensuring timely delivery.
• Validate features through A/B testing and experimentation, iterating based on insights.
• Track performance metrics to ensure features deliver measurable value for users and the business.
• Champion a culture of innovation, user-centric design, and continuous improvement.

Essential skills and Experience

• Demonstrated experience in product management, with a track record of leading product initiatives across multiple roles and working closely with technical and design teams to deliver results.
• Solid understanding of core product management processes: problem analysis, development, testing, iteration, and launch.
• Proven ability to deliver features that balance user needs with business goals.
• Strong user empathy, with the ability to translate pain points into innovative solutions.
• Proficient in using quantitative and qualitative data to inform decisions and measure success.
• Skilled at managing competing priorities, writing user stories, and maintaining a product backlog.
• Effective communicator, capable of aligning stakeholders and teams on goals and solutions.
• Hands-on experience delivering MVPs and iterating based on feedback and A/B testing.
• Familiar with Lean UX and hypothesis-driven experimentation to validate ideas.
• Familiar with AI tools and experience using them to prototype and boost productivity.

It’d be nice if you had

• Experience working on highly successful B2C websites or apps, ideally with a large, habitual user base.
• Experience with mobile product development (iOS and Android).
• Proficiency with tools like:
• Figma 
• Amplitude for analytics 
• Linear for project management 
• Chat GPT / Magic Patterns or similar 

Prior experience in community-driven platforms or content-focused websites.

• 📅 Weekly 1-1’s with line manager to review progress, agree roles, provide support
• 📝 💻 Bespoke learning platforms to support your development - bi-weekly DEAL (Drop Everything And Learn) sessions, training to be agreed with your line manager
• 🎓 Regular Lunch & Learn sessions
• 👯‍♂️ Buddies
• 🦸‍♂️ Mentors

This role reports into the Head of Product and is based at our offices in Kentish Town. This role is envisaged as full-time but we are happy to consider flexible options for the right candidate.

Who we are

Mumsnet is the UK’s biggest website for parents, and our purpose is to make their lives easier. We’ve got some of the busiest forums in Europe, with users offering each other advice and support 24/7 (as well as more content, bloggers, videos, events and campaigns than you can shake a rattle at). We want to be indispensably useful for parents, and a great place to work.

Why work for us?

We focus on steady, sustainable growth, putting purpose (to make parent’s lives easier) before profit. We expect great performance, agility and collaboration in every role; cross-team working with talented, clever people is the best part of life at Mumsnet. Most importantly we’re looking for candidates with a growth mindset - we know everyone makes mistakes, the important thing is to learn from them and to share your learnings.

We embraced flexible and home working a long time before COVID, and we care much more about outputs than hours on the clock. We don't only want to hire the best people: we want to retain them. If you need some flexibility, let us know and we’ll do our best.

We’re committed to diversity and equality (see our policy here) and we think we’re second to none in the all-round support we offer to parents and carers at work (see our parental leave policies here). Working for Mumsnet means never having to pretend you don’t have a family or other commitments, and we promise never to keep you away from a school appointment. 

We have a healthy line-up of sandwich lunches, knowledge sessions, monthly socials and sports teams, as well as an unhealthy line-up of staff parties at Kentish Town’s excellent pubs and restaurants.

Benefits

Working Environment

📍 Hybrid: 2 days/week at our Kentish Town office (although it’s possible to do more office days if it suits you).

Benefits

☀️ Buy More Holiday Scheme
Sometimes 25 days just isn’t enough. If you need extra time to chase the sun, extend a trip, or just enjoy more lazy mornings, you can buy extra holiday days to make it happen.

🚲 Cycle2Work Scheme*
Fresh air, exercise, and no more cramped commutes? Sign us up. Our Cycle2Work scheme helps you save money on a new bike, so you can pedal your way to work (or just around the park).

📈 EMI Share Options Scheme (After 12 Months)
After a year with us, you’ll have the chance to own a piece of what we’re building together through our EMI share options scheme. Because when we grow, you should benefit too.

🫶🏼 Employee Assistance Programme
Life isn’t always smooth sailing, and that’s why we offer confidential support whenever you need it—whether it’s advice, counseling, or just someone to chat to. 

🪙 Mumsnet Workplace Pension Scheme
Thinking about your future? We contribute to your pension to help you build financial security for later on. Retirement may seem far away, but it’s never too early to plan.

🚗 Electric Vehicle Scheme*
Go green and get behind the wheel of an electric car at a more affordable rate. Better for the planet, better for your wallet, and let’s be honest—EVs are just really fun to drive.

📗 Bespoke Learning Subscriptions + Weekly “Drop Everything and Learn” Time
We believe learning should be part of your job, not an afterthought. That’s why we provide tailored learning subscriptions and set aside dedicated time each week for you to step away from work and level up your skills.

🛍️ Leisure & Retail Perks via Perkbox
Who doesn’t love a good discount? With Perkbox, you get exclusive deals on everything from gym memberships to your favorite high-street brands. Treat yourself!

👩🏽‍⚕️ BUPA Private Medical or Dental Cover*
Your health matters, full stop. We offer private medical cover through BUPA, so you can access the care you need, when you need it. 

🍼 Enhanced Parental Leave

Welcoming a new addition to the family is a big moment, and we want to support you every step of the way. Our enhanced parental leave gives you more time to bond, adjust, and soak up those early days—because family comes first.

🧘🏽 Wellness Benefits (Daily Workouts & Meditations via Perkbox)
A healthy mind and body make for a happy team. Whether it’s a quick morning workout or a lunchtime meditation session, Perkbox gives you access to wellness resources to keep you feeling your best.

🍕 Monthly Team Social Events
Great teams are built on great connections. Once a month, we get together for a social event—whether that’s a meal, an activity, or just an excuse to get together and have fun.

💸 Annual Team Bonus Opportunities
When we do well, so do you. We offer annual bonus opportunities based on team performance, because success is always better when it’s shared.

*Eligible upon successful completion of probationary period

Where we are

We are in the office on Wednesdays and Thursdays, and are based in sunny Kentish Town,  where you’re never more than 500 metres away from a sourdough pizza and an elaborately refurbished pub.

Want to know more

Check out Mumsnet: Our Culture - our guide to what it's like to work at Mumsnet. Read about our mission, our vision, our values and the behaviours we expect of the people who work at Mumsnet.