Product Marketing Manager bei NETGEAR

NETGEAR is seeking a Product Marketing Manager to join our Home Networking team to lead the market strategy for our consumer devices portfolio including Orbi mesh systems, Nighthawk routers, and accessory products. This role requires an analytical, consumer-minded, flexible-thinking individual who thrives in cross-functional environments. You will partner with teams across Marketing, Product Management, Engineering, Sales, Channel, Design & Creative, and other teams across the organization to deliver data-driven, consumer-focused positioning, messaging, and GTM strategies.

This role will play a crucial role in shaping Home Networking products’ market perception, accelerating adoption, driving business goals, and ultimately contributing to the overall growth and success of NETGEAR. This is a hybrid role, onsite 3 days a week in our San Jose HQ.

Key Responsibilities:

Strategic Market Positioning

• Work collaboratively with Brand team and other key stakeholders to redefine brand positioning for Orbi and Nighthawk brands.

• Define and refine unique value propositions, messaging, and positioning to differentiate Nighthawk and Orbi consumer products in the market.

• Translate complex technical capabilities into compelling, customer-focused narratives that align with company strategy and long-term growth goals.

Go-to-Market (GTM) Strategy

• Develop comprehensive GTM strategies for new product launches and major updates, setting clear objectives, target segments, and success metrics.

• Align sales, demand generation, and product teams to ensure go-to-market plans drive revenue targets and market penetration.

Customer & Market Insights

• Work cross functionally to help execute ongoing customer and market research, synthesizing insights to influence and guide product development, positioning, roadmap and marketing decisions.

• Utilize data and insights analysis to craft informed decisions that influence our product roadmap and measure performance

• Serve as the “voice of the customer” within NETGEAR, ensuring product and marketing directions address real user needs.

Sales & Partner Enablement

• Support retail and partner enablement through the development of best-in-class sales tools and training guides and educational materials

• Train and enable internal and channel teams to articulate NETGEAR’s unique value and win in competitive situations.

Cross-Functional Leadership

• Champion progress against established business metrics, driving workstreams and teams to meet deadlines and surfacing barriers to find and address solutions

• Lead and influence cross-disciplinary teams through complex product and launch cycles, driving alignment, clarity and momentum toward maximum market impact.

Content & Thought Leadership

• Develop and manage high-impact marketing assets for campaigns, product launches, events, and analyst engagements.

• Position NETGEAR and its products as trusted industry leaders through thought leadership content, public representation, and category innovation.

Performance Measurement

• Define, track, and report on success metrics for product marketing initiatives, including pipeline impact, product adoption, and customer satisfaction & retention.

• Establish feedback loops and apply insights to iteratively refine GTM strategies, campaigns, and messaging.

Required Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred

• 8 years of experience in Product Marketing or closely related roles, ideally within consumer electronics or adjacent consumer technology categories

• Proven success launching consumer products and driving growth through end-to-end GTM strategy and execution

• Depth in consumer research and the ability to translate insights into product requirements and compelling stories

• Skilled at turning complex features into simple, benefit-led narratives for consumers

• Highly collaborative, organized, and proactive; strong record leading cross-functional teams at pace.

• Excellent written and verbal communication skills; adept at tailoring messaging and narratives to diverse consumer audiences across channels

• Collaborative and adaptable, with a track record of working cross-functionally in fast-paced, competitive environments

Preferred Qualifications:

• Familiarity with packaging processes and operations, including shaping product claims, packaging narratives, and on-box messaging

• Experience with retail/POS marketing, e-commerce merchandising, and channel enablement

Company Statement/Values:  

At NETGEAR, we are on a mission to unleash the full potential of connectivity with intelligent solutions that delight and protect. We turn ideas into innovative networking products that connect people, power businesses, and advance the way we live.  

We're a performance-driven, talented and connected team that's committed to delivering world-class products for our customers. As a company, we value our employees as the most essential building blocks of our success. And as teammates, we commit to taking our work to the Next Gear by living our values: we Dare to Transform the future, Connect and Delight our customers, Communicate Courageously with each other and collaborate to Win It Together. You’ll find our values woven through our processes, present in our decisions, and celebrated throughout our culture. 

We strive to attract top talent and create a great workplace where people feel engaged, inspired, challenged, proud and respected. If you are creative, forward-thinking, passionate about technology and are looking for a rewarding career to make an impact, then you've got what it takes to succeed at NETGEAR. Join our network and help us shape the future of connectivity. 

NETGEAR hires based on merit. All qualified applicants will receive equal consideration for employment. All your information will be kept confidential according to EEO guidelines.