Marketing Manager - Specialty bei CLS Health PLLC

Description

About CLS Health

At CLS Health, we are redefining healthcare delivery. As Houston’s largest physician-owned, physician-led healthcare system, our mission is to provide patient-centered care through innovation and operational excellence. With over 200 providers in 35 locations and 40+ specialties, we’re building a scalable healthcare system that empowers physicians and delivers unmatched quality and access for patients.

We are Looking for:

We are seeking an experienced and results-driven Marketing Manager with a strong background in healthcare, specifically in specialty marketing. This is not an entry-level position; the ideal candidate will have a proven track record of developing and executing integrated marketing campaigns that drive patient acquisition and build brand reputation. This role requires a strategic thinker who can manage multiple projects simultaneously, collaborate effectively with cross-functional teams, and leverage data to optimize marketing efforts.

Key Responsibilities:

• Integrated Campaign Management: Develop, plan, and execute integrated marketing campaigns across a variety of channels, including digital, print, social media, email, and traditional advertising, with a primary focus on physician practices and specialty service lines.
• Patient Acquisition: Strategize and implement marketing initiatives to increase patient acquisition, engagement, and retention for specific healthcare services and physician practices.
• Cross-functional Collaboration: Work closely with channel marketers (e.g., digital marketing specialists, content creators) to ensure campaign alignment and effective execution across all platforms.
• Project Management: Utilize project management tools, with a preference for Asana, to manage multiple projects, timelines, and deliverables efficiently.
• Physician & Specialty Marketing: Develop tailored marketing strategies to promote individual physicians, physician groups, and specialty services, understanding the unique needs and value propositions of each.
• Online Presence & Reputation Management: Manage and optimize the company's and individual physician's presence on healthcare directories such as Zocdoc, Healthgrades, and Vitals. Proactively monitor online reviews and manage Google Business Profiles to maintain a positive brand reputation.
• Performance Analysis: Track, analyze, and report on the performance of all marketing campaigns. Use data-driven insights to identify trends, measure ROI, and make strategic adjustments for continuous improvement.
• Budget Management: Manage marketing budgets for assigned projects, ensuring resources are allocated effectively and campaigns are delivered on time and within budget.
• Market Research: Stay informed about healthcare industry trends, competitor activities, and patient behavior to identify new marketing opportunities.

Requirements

• Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience: 3-5 years of professional marketing experience, with a minimum of 3 years in the healthcare industry.
• Healthcare Expertise: Demonstrated experience with physician and/or specialty marketing is a must.
• Integrated Marketing: Proven experience in planning and executing integrated marketing campaigns across multiple channels.
• Project Management Skills: Strong organizational skills and experience using a project management tool; experience with Asana is highly preferred.
• Digital Acumen: Familiarity with healthcare directories (Zocdoc, Healthgrades, etc.) and a solid understanding of reputation management principles.
• Analytical Skills: Ability to interpret data and analytics to inform marketing strategies and optimize campaign performance.
• Communication: Excellent written and verbal communication skills with the ability to collaborate effectively with diverse teams, including physicians and executive leadership.
• Adaptability: Ability to manage multiple projects in a fast-paced, dynamic environment.