Senior Digital Marketing Strategist - SEO bei Hy-Vee, Inc.

The Helpful Smiles Technology Global Center (HST Global) in Bangalore is a division of the Hy-Vee IT team named as the Helpful Smiles Technology Center based in the US. It supports Hy-Vee’s business growth and modernization needs by accelerating the adoption of technology across enterprise operations. It offers tech talent the unique opportunity to transform retail technology at Hy-Vee and understand different markets and cultural dynamics, as well as the opportunity to work locally and remotely on IT challenges. The Hy-Vee IT team is looking to expand its capabilities in software development and delivery with roles such as Agile and full stack and data analysts based out of Bangalore. HST Global will serve the entire IT organization across roles and functions.

Hy-Vee, Inc.

Job Title: Senior Digital Marketing Strategist - SEO

Department: Marketing

Location: HST Global

About Hy-Vee

Hy-Vee, Inc. is an employee-owned chain of supermarkets with a revenue for more than $ 12 Billion dollars annually. Hy-Vee ranks among the top 5 most trusted brands and has been named one of America’s top 3 favourite grocery stores. Its more than 285 stores are in eight Midwestern states: Iowa, Illinois, Missouri, Kansas, Nebraska, South Dakota, Minnesota and Wisconsin. Distribution centres are in Chariton, Iowa, and Cherokee, Iowa, with a third perishable operation in Ankeny, Iowa. Hy-Vee’s corporate office is in West Des Moines, Iowa. The largest Hy-Vee stores are full-service supermarkets with bakeries, delicatessens, floral departments, dine-in and carryout food service, wine and spirits, pharmacies, health clinics, health markets, and full-service restaurants at some of its properties.

About HST Global

The Helpful Smiles Technology Global Center (HST Global) in Bangalore is a division of the Hy-Vee IT team named as the Helpful Smiles Technology Centre based in the US. It supports Hy-Vee’s business growth and modernization needs by accelerating the adoption of technology across enterprise operations. It offers tech talent the unique opportunity to transform retail technology at Hy-Vee and understand different markets and cultural dynamics, as well as the opportunity to work locally and remotely on IT challenges. The Hy-Vee team is looking to expand its capabilities in Bangalore. HST Global will serve the entire IT organization across roles and functions.

About Digital Marketing

The Digital marketing team supports data-driven digital marketing campaigns across various channels, including email marketing, SEO, and in-store digital displays. We also manage website updates and provide regular marketing performance reports to the leadership team, enabling data-driven decision making.

About the Role

We are looking for a talented and results-oriented SEO Specialist to join our growing team. In this role, you will be responsible for developing and implementing comprehensive SEO strategies to improve the organic search visibility of Hy-Vee and its subsidiaries. You'll conduct in-depth keyword research, identify technical SEO issues, and create actionable plans to improve website performance and drive organic traffic.

Primary Responsibilities

• Conduct thorough keyword research for Hy-Vee and its subsidiaries, utilizing tools like SEMrush, Moz Pro, and Spyfu to identify high-volume, relevant keywords with strong business intent.
• Perform comprehensive website audits for Hy-Vee and its subsidiaries, identifying and documenting technical SEO issues such as crawl errors, broken links, website speed problems, and mobile-friendliness concerns using tools like Screaming Frog.
• Analyze website performance metrics using Google Analytics and Search Console to track progress towards SEO goals and identify areas for improvement.
• Develop and recommend on-page optimization strategies for Hy-Vee and its subsidiaries, including optimizing title tags, meta descriptions, headings, and content for target keywords.
• Implement strategies to improve the SEO ranking of Hy-Vee and its subsidiaries across search engines.
• Create regular SEO reports for the leadership team, clearly communicating website performance data, SEO efforts undertaken, and recommendations for future improvements.
• Analyze the competitive landscape for Hy-Vee and its subsidiaries, identifying SEO gaps and opportunities for improvement and investigate benchmarks.
• Develop and suggest data-driven SEO measures to address these competitive gaps and strengthen Hy-Vee's online presence.
• Manage local SEO for Hy-Vee and its subsidiaries, ensuring accurate and up-to-date business listings across various platforms through Uberall and GBP.
• Evaluate and assess the value of various SEO platforms to identify the best fit for Hy-Vee's needs.
• Populate and maintain accurate SEO trackers to monitor website performance and campaign progress.

Secondary Responsibilities

• Manage communication and expectations with stakeholders across various departments.
• Utilize project management skills to organize, prioritize, and track SEO tasks effectively.
• Stay up to date with the latest technology and digital marketing best practices.
• Update landing pages and perform content maintenance as needed.
• Performs other job-related duties and special projects as required.

Experience and Education:

• A bachelor's or master’s degree is preferred and 6 – 8 years of relevant experience.