Program Marketing Spec II bei University of Rochester

As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive.

Job Location (Full Address):

265 Crittenden Blvd, Rochester, New York, United States of America, 14642

Opening:

Worker Subtype:

Regular

Time Type:

Full time

Scheduled Weekly Hours:

40

Department:

400980 Neuro-Ctr Health & Tech/Admin

Work Shift:

UR - Day (United States of America)

Range:

UR URG 109 H

Compensation Range:

$26.90 - $37.66

Responsibilities:

GENERAL PURPOSE
Responsible for the planning and management of marketing projects/programs for assigned clinical and academic service units within the University. Works with the marketing staff to provide project oversight and assistance with day to day activities. Develops, presents and implements marketing plans to achieve project/program goals. Develops and manages project/program budget.

ESSENTIAL FUNCTIONS

• Develops, presents, and implements marketing plans to achieve project goals.
• Develops and manages project budget.
• Works independently with clients at all levels, including senior management.
• Works collaboratively with Public Relations, Development, and other internal resources to achieve project objective.
• Maintains responsibility for project quality, cost control, and timely completion. Coordinates project tracking, including approvals, production, and distribution.
• Ensures the project is completed on time and within budgetary guidelines.
• Develops and implements marketing and promotional initiatives.
• Drafts and edits creative material. Collaborates with agencies or media buyers to develop advertising placement plans or manage plans internally when possible.
• Designs strategies for advertising and collateral material while maintaining consistency with brand or sub-branding guidelines.
• Conducts assessments and market research, including focus groups and surveys.
• Analyses results and presents recommendations to senior management based on experience and knowledge in the marketing field.
• Reports project status, metrics, and return on investment to department and client.
• Establishes evaluative criteria for monitoring the effects of a marketing project and any related communications.
• Provide advertising, marketing, and logistical support for special events and community outreach projects.
• Establishes and maintains relationships with community outreach coordinators and other internal/external resources as necessary.
• Represents the University in the development of mutually beneficial promotional opportunities.
• May oversee the work of lower-level staff to ensure compliance with project and departmental initiatives.

Other duties as assigned.

MINIMUM EDUCATION & EXPERIENCE

• Bachelor's degree and 3 years of experience in marketing, marketing communications, business or a related field required
• Or equivalent combination of education and experience

The University of Rochester is committed to fostering, cultivating, and preserving an inclusive and welcoming culture to advance the University’s Mission to Learn, Discover, Heal, Create – and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion, creed, sex, sexual orientation, citizenship status, or any other characteristic protected by federal, state, or local law (Protected Characteristics). This commitment extends to non-discrimination in the administration of our policies, admissions, employment, access, and recruitment of candidates, for all persons consistent with our values and based on applicable law.

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