Homeoffice Head of Marketing JD bei SwiftStart

Company: SwiftStart

Location: Remote 

Position Type: Full-Time 

About SwiftStart: 

Swiftstart is a leading Amazon growth marketing agency helping brands scale through data-driven strategies, creative storytelling, and performance marketing. We work with fast-growing consumer product brands to expand their reach and maximize growth on Amazon and beyond. As we continue to grow, we’re looking for a Head of Marketing who can position Swiftstart as the go-to authority in Amazon brand growth and create a powerful inbound pipeline of qualified leads.

Job Description: 

The Head of Marketing will be responsible for building and executing Swiftstart’s marketing strategy with a focus on organic growth, authority building, and lead generation. This role blends strategy and execution, you’ll be a thought leader, a content creator, and a growth driver. You’ll own Swiftstart’s voice across social events, partnerships, and direct lead generation initiatives.

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Main Responsibilities:

1. Content & Organic Social:
1. Own Swiftstart’s organic social media presence across LinkedIn, TikTok, Instagram, YouTube, and X.
2. Create and post authentic, self-made content (thought leadership, case studies, client wins, industry insights) to position Swiftstart as an authority.
3. Develop a social content calendar and manage consistency, quality, and analytics.

1. Partnerships & Authority Building:
1. Identify, negotiate, and manage partnerships with key authority voices and influencers in eCommerce, retail, and CPG.
2. Book the CEO and CRO on top industry podcasts, webinars, and events to expand reach and drive qualified leads.
3. Scout opportunities for sponsorships (events, summits, newsletters, podcasts) that elevate brand visibility.
2. Lead Generation Systems:
1. Build and execute a scalable Webinar & VSL lead generation system—owning everything from ideation, messaging, and design to promotion and reporting.
2. Expand and grow Swiftstart’s newsletter into a high-value resource for eCommerce operators and brand founders.
3. Test and optimize funnel strategies, including gated content, lead magnets, and retargeting campaigns.
3. Events & Community:
1. Identify and coordinate Swiftstart’s participation in key trade shows and industry events.
2. Represent Swiftstart at events to network with potential clients and partners.
3. Build a calendar of relevant marketing initiatives (webinars, masterclasses, workshops).
4. Brand & Marketing Leadership:
1. Define and safeguard Swiftstart’s brand voice and positioning across all channels.
2. Track marketing KPIs and report performance to leadership with clear insights and recommendations.
3. Oversee and collaborate with designers, copywriters, and contractors/agencies to execute campaigns.
4. Stay on top of trends in Amazon, retail, and performance marketing to keep Swiftstart at the forefront.

Qualification Requirements:

• 6+ years in B2B marketing, with proven success in agency or eCommerce SaaS/CPG services.
• Strong track record of driving inbound lead generation through organic channels.
• Confident content creator (comfortable on video, writing posts, and speaking at events).
• Deep knowledge of LinkedIn, TikTok, YouTube, and IG growth mechanics.
• Experience booking and managing thought leadership opportunities (podcasts, webinars, speaking gigs).
• Exceptional project management skills with the ability to handle multiple initiatives simultaneously.
• Creative storyteller with strong copywriting and communication skills.
• Comfortable working in a fast-paced, entrepreneurial environment.

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Preferred Qualifications:

• Experience marketing for Amazon service providers or eCommerce agencies.
• Existing network of connections with podcasters, influencers, and event organizers in the retail/eCommerce space.
• Hands-on experience with HubSpot, LinkedIn Ads, or email marketing automation tools.

What We Offer: 

• Competitive compensation package with performance incentives.
• Opportunity to directly shape the growth trajectory of a fast-scaling agency.
• Creative freedom and ownership over Swiftstart’s marketing vision.
• A collaborative, entrepreneurial environment with a global team.
• Travel opportunities for trade shows and industry events.

SwiftStart is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.