Sr. Manager Demand Generation bei Veryon

Description

Job title: Sr. Manager, Demand Generation

Location: Austin, Tx (Hybrid)

Why We Need You – The Mission

Veryon is a leading software and technology company that exists to enable aviation teams around the world to improve efficiency and safety. Our products maximize uptime for aircraft maintenance teams through our customer driven innovation and world class customer service. Veryon has more than 7,500 customers in 137 countries, we service general and business aviation, military/defense, commercial aviation, and OEM industries. Our core values drive us, in business, internally, and in our everyday lives.

Veryon is looking to fill our newly created position of Sr. Manager, Demand Generation to help take our company’s growth to the next level. You’re a great fit for the role if you’re entrepreneurial and have extensive marketing experience in fast-paced, high-growth environments. Your work will be instrumental in fueling the rapid growth of the company. You’ll have the opportunity to work on diverse projects within the aviation industry with a focus on implementing innovative demand generation programs.

This role reports to the Chief Marketing Officer, and will work closely with the Sales, Marketing, and Product Marketing teams. The ideal candidate is data driven, strategic, and willing to roll-up their sleeves to get things done. It requires a candidate with strong leadership skills, creativity, and ability to thrive in an entrepreneurial culture. Bonus points if you have lots of experience building and executing ABM programs.

What You’ll Accomplish - Your Performance Objectives

Objective #1

In your first 30 days, onboard, get up to speed, and present your learnings on our current marketing mix and what’s working and not working.

• Meet with your teammates, understand “what’s worked so far” for Marketing, and learn our products, how we deliver them,  and who we compete against.
• Familiarize yourself with our marketing tech stack including HubSpot, Monday.com, Gong, Terminus, Rollworks, and  Salesforce 
• Present your early diagnosis to the VP of Marketing: What’s working, what’s missing, and what demand gen channels/tactics we should focus on first, including the KPIs and metrics you will use to track and report on marketing performance.

Objective #2
In your first 3 months, stand up a demand gen engine that creates a continuous, predictable source of pipeline for Sales. 

• Partner with Sales leadership to orchestrate a calendar of outbound campaigns that touches the most important parts of our revenue funnel.
• Work with Marketing Operations to build and maintain an improved set of lead nurture campaigns in HubSpot. 
• Start managing all inbound demand generation channels and help to determine the tactical mix between email, digital advertising, SEO, webinars, events, and social.
• Develop our account-based marketing strategy and programs to help land and expand key accounts.
• Work with Marketing Operations to build the necessary reports and dashboards to track the metrics that matter. 

Objective #3
In your first 6 months, you will share a retrospective of “what’s working + what’s next” for Marketing at VERYON with the Chief Marketing Officer.

• Share your POV on what the Marketing team needs next – People, Process, and/or Technology – to keep up with our growth goals for 2026.
• Work with VP of Marketing to build a top-down and bottoms-up demand gen plan, broken out by product/market segment
• Set program goals, analyze campaign results in detail, draw insights, and make data-based adjustments.
• Ensure there is a strong feedback loop between Sales and Marketing to optimize demand generation campaigns and identify new opportunities for pipeline creation, conversion, and acceleration. 

Who We’re Looking For - The Personal Competencies That Matter

Results focused: Do you believe that “marketing exists to make sales easier?” If so, you might be the right person for this role. During our interview process, we will ask you to tell us about how you’ve built demand gen engines, ideally inside of companies that look like ours – smaller, vertically-focused, B2B software, focused on a specific vertical or end-market.

Strong opinions on how Demand Generation should work: You have the ability to quickly join a new organization, diagnose the gaps, and create a plan that addresses “what we need to do” to accomplish this. You’re comfortable talking about “how people get this wrong” and where other small companies waste time when trying to build a demand gen marketing machine.

Collaborative: We’ll want to hear about how you’ve worked with Sales, Customer Success and Product Marketing in the past, how you’ve dug into their experience and customer conversations, and helped the company close more deals.
 

Thinks creatively about the entire marketing funnel: You’re not afraid to think differently about how and when to catch people at the right time with the right message. You will be able to tell us about how you’ve looked at the entire marketing funnel, prioritized the areas that are most likely to drive leads, and focused your energy on building thoughtful, structured campaigns that address buyers where they are in their journey to purchase. 

Flexibility: You understand that at growth stage companies, things will evolve, and you may have to be flexible in your approach and in your expectations. You are open-minded and adapt well to changing environments as a company grows and scales.
 

Gets Stuff Done: You are comfortable rolling up your sleeves, getting deep into the numbers, tracking down the data, and delivering on a short timeline with limited resources. You are used to operating in an environment with a bias or action.

How we work – The Core Values that Define Our Culture 

Fueled By Customers: We work hard so our customers can get more uptime. A customer-centered approach is on the forefront of our minds. We’re big on transparent communication with our customers, and we celebrate their wins internally because we love the positive impact we’re making on their lives.
 

Win Together: We focus on the “we” and not the “me”. Collaboration is key, we value diverse backgrounds and skill sets. Our mission is to win as a team, we think everyone plays an integral part in our success.
 
Make it Happen: When we make a commitment, we get it done. We take a proactive approach, we commit, we adapt to evolving landscapes and problems, we tackle problems at every difficulty level.
 
Innovate to Elevate: We set the standard in aviation by embracing and advancing cutting edge technology. We take a fail-forward approach using everything as a learning experience. We encourage creativity and experimentation within our teams. This helps us set the bar high and provide world class expertise in aviation.