Social Media Manager bei KRAFTON INDIA

[ WHO WE ARE ] 

Based out of South Korea, KRAFTON, Inc. is committed to discovering and globally publishing games that deliver a uniquely fun experience with global production studios known for distinctive creatives. Founded in 2007, KRAFTON consists of PUBG STUDIOS, Bluehole Studio, RisingWings, Striking Distance Studios, Dreamotion, Unknown Worlds, 5minlab, Neon Giant, KRAFTON Montréal Studio and ReLU Games, each trying to innovate the enjoyment of games through continuously embracing challenges and new technologies, expanding our platforms and services to win the hearts of more fans. 

KRAFTON India has established itself as a trailblazer in the gaming industry, driven by its unwavering commitment to delivering distinctive and enjoyable gaming experiences. At the heart of KRAFTON India's success lies a deep understanding of the Indian gaming community. 

The company takes immense pride in its premier entertainment properties that include highly popular titles like BATTLEGROUNDS MOBILE INDIA (BGMI), Road To Valor: Empires, Defense Derby, New State Mobile. These games have not only captured the hearts of Indian players but have also played a pivotal role in fostering a thriving e-sports ecosystem in the country. 

 With a focus on India, KRAFTON is dedicated to nurturing the gaming and start-up ecosystem. In line with this commitment, KRAFTON initiated the KRAFTON India Gaming Incubator (KIGI) in October 2023. KIGI aims to support 6-10 teams annually with program durations ranging from six months to one year. Additionally, KRAFTON India has invested over $150 million in the Indian market in the past two years and has committed an additional $150 million to the Indian start-up ecosystem over the next three years. 

About the role 

We are seeking a Social Media & Community Manager to lead content, engagement, and brand presence in esports. You’ll create platform-specific content, manage fan communities, and drive real-time coverage around tournaments and players. A passion for gaming culture and strong digital skills are key to thriving in this role. 

 Responsibilities  

• Content Strategy & Execution – Plan and publish daily content around tournaments, teams, players, and sponsors with platform-specific adaptations. 

• Live Coverage & Highlights – Provide real-time match updates, stories, memes, and highlight clips to drive engagement during events. 

• Community Engagement – Interact with fans, manage Discord/Reddit/Twitter (X), respond to trends, and amplify fan-created content. 

• Brand & Sponsor Integration – Maintain consistent brand voice, integrate sponsor deliverables seamlessly, and support influencer/streamer collaborations. 

• Analytics & Reporting – Track impressions, engagement, growth, and sponsor visibility; share performance reports post-event. 

• Crisis Management – Handle stream delays, player controversies, or miscommunication quickly with clear, professional updates. 

 Qualification 

• Strong understanding of esports ecosystem (games, teams, tournaments, fan culture). 

• Expertise in social media platforms (YouTube, Instagram, X, TikTok, Discord) and trending formats. 

• Content creation & copywriting skills for creatives, reels, memes, and highlights. 

• Community management & engagement with quick crisis-handling abilities. 

• Analytics & reporting knowledge to track growth, engagement, and sponsor visibility. 

• Proficiency in tools (Hootsuite, Canva, Photoshop) with strong teamwork & adaptability.