Brand Communications Strategist bei Clearwater Credit Union

Are you passionate about storytelling, strategic thinking, and making a difference in your community? Clearwater Credit Union is accepting applications for a Brand Communications Strategist. As our Brand Communications Strategist, you’ll play a pivotal role in defining and executing our brand voice across all communication channels. You’ll blend creative storytelling with strategic planning to craft messaging that not only reinforces our credit union’s mission, vision, and values, but also drives brand awareness; attracts new members, deposits, and loans; and forges lasting relationships within our community.

Role Functions and Responsibilities:

Brand Messaging and Communications

• Maintain a consistent brand voice across internal and external communications channels, ensuring alignment with the credit union’s brand platform and values-based strategy.
• Ensure co-workers and appropriate third-party partners are informed of, and prepared to support, all brand, membership, and public relations campaigns.
• Help translate complex financial topics into clear, approachable, values-based language that resonates with our members and the public.

Strategy and Campaign Development

• In partnership with internal and external partners, oversee the development of the credit union’s annual brand, advertising, and earned media marketing strategies, helping to ensure they align with our mission and values and differentiate the credit union from the competition.
• From concept to delivery, take ownership of multi-channel brand and earned media campaign development ensuring that all materials are accurate, compliant with all laws and regulations, and delivered on time and within budget.
• Develop and implement brand, membership, and earned media calendars ensuring planned campaigns align with and help achieve credit union and market-specific goals.

Measurement and Optimization

• Continuously monitor and report on the credit union’s brand reputation across all channels, and keep management informed of relevant content that could impact or influence the credit union’s reputation.
• Conduct market research and analysis to measure brand awareness performance and use the results to inform branding strategies. 

Qualifications:

• Bachelor’s degree in marketing, communications, public relations, or related field.
• Minimum of five years’ experience in overseeing brand communications, content strategy, or marketing. Financial services experience preferred but not required.
• Strategic thinker with excellent project management and organizational skills. 
• Exceptional writing, editing, and storytelling skills with the ability to adapt tone to appropriate audiences or environments.
• Experience managing cross-channel campaigns and collaborating with internal and external partners.

If you are excited to be part of a purpose-driven organization, committed to building stronger communities, and enjoy the opportunity to use storytelling to make an impact, apply today! 

Salary depends on experience. Clearwater Credit Union is an equal opportunity employer and offers over 25 benefits beyond salary, including health insurance, PTO, 401(k) match, paid volunteer time and more!