- Senior
At Medialicious, we’re a global growth marketing partner powering the expansion of fast-growing social gaming brands. Headquartered in Gibraltar, our mission is simple: to be the industry leader through deep domain expertise, constant innovation, and strategic scale.
Our Marketing team drives growth through a channel-agnostic approach, empowered by significant budgets and a collaborative, transparent culture. We embrace experimentation, research, and performance analysis to maximize growth and evolve our strategies. With data at our core and curiosity in our DNA, we work together to create meaningful, measurable impact.
We are seeking a seasoned and highly-driven User Acquisition Manager to fully own and scale our mobile marketing initiatives. This is a unique opportunity to act as the “CEO” of your channel, leading user acquisition strategy for a portfolio of social casino gaming apps in the US.
You will be responsible for driving user growth, maximizing reach, and ensuring the profitability of campaigns. This hands-on role requires deep expertise in digital marketing, performance analytics, and a proven track record of success in the mobile gaming industry. You’ll collaborate closely with marketing, creative, product, and analytics teams to optimize all aspects of the user funnel.
Responsibilities
Strategy & Ownership – Own the end-to-end UA strategy, from budget allocation and channel selection to execution and optimization.
Budget Management – Manage budgets with accountability for performance. Conduct analysis on LTV, ROI, and cohorts to guide decisions and demonstrate business value.
Campaign Execution – Launch and optimize app traffic campaigns across ad networks and digital channels, focusing on acquiring high-quality users at scale.
Cross-Functional Leadership – Partner with Product, ASO, CRO, Analytics, and Creative teams to align strategies and improve conversion and KPIs.
Data Analysis & Reporting – Analyze performance data (including value and creative metrics) to identify trends and opportunities. Use platforms such as Appsflyer to derive actionable insights.
Innovation – Evaluate and implement new acquisition channels, emerging technologies, and data-driven tactics to maintain a competitive edge.
Goal Setting – Define KPIs with stakeholders, monitor performance, and report on the effectiveness of UA initiatives.
Requirements
Bachelor’s degree in Marketing, Business Administration, or related field.
5+ years’ experience in digital marketing, with a focus on mobile user acquisition (ideally in social gaming, gaming, or gambling).
Proven track record in managing app traffic campaigns and delivering significant user growth.
Strong understanding of the gaming ecosystem, player behavior, and industry trends.
Advanced analytical skills with ability to interpret data sets and optimize campaign performance.
Hands-on experience with IronSource, Unity Ads, AppLovin, and other key gaming ad networks.
Why Join Us?
Own and scale UA strategy for high-performing gaming apps.
Directly impact user growth, retention, and profitability.
Collaborate with a global, cross-functional team in a fast-moving industry.
Opportunity to innovate with emerging technologies in mobile marketing.
Diversity and Inclusion
We pride ourselves on providing a safe, fun and inclusive place to work. We’re a diverse company who acknowledges and celebrates our employees regardless of their gender, sexuality, race, culture, age, disabilities, religion or beliefs.
It's simple, if you’re good at what you do and passionate about it, you’ll feel welcome when you join.
