Brand Director bei evo

Description

evo Purpose: To make life better by building community and igniting the adventurous spirit that lives within us all. evo is leading multi-channel retail brand that stands at the intersection of community, commerce, action sports and the outdoor lifestyle. This is personified by a distinctly curated product assortment and a creative approach to crafting highly differentiated customer experiences. We define success differently than most. Balancing our goals of (1) building an iconic brand and business (2) creating an extraordinary place and path for our employees and (3) leveraging our success to give back, helping to empower underprivileged children is paramount to evos success. We have a passion for community, sports and lifestyle, and a collective hunger when it comes to building a great company together.

The Job

We are looking for an experienced Brand Director to lead the development and execution of evo’s brand strategy, planning, and engagement programs. This role is responsible for shaping how the evo family of brands show up across our ecosystem—ensuring a seamless, compelling, and customer-centric brand experience. As Brand Director, you will oversee a talented team of brand managers, social media, and creatives, driving brand engagement across snow, bike, travel and hospitality categories, key retail moments, community events, and activations. 

This role will champion new ways to introduce evo to new audiences while deepening loyalty with our existing community. With customer-first mindset, this role is highly focused on bringing the evo brand to life in engaging, innovative, and authentic ways collaborating across teams in Canada, Japan, and the U.S. to build a globally connected brand presence 

The Perks

• 100% paid health dental and vision
• Paid vacation time*, sick leave, 40 hours volunteer paid time off
• Paid parental leave for birthing & non birthing parents
• Retail quarterly bonus program
• 401k matching
• Employee discount and access to pro deals on most the products we sell
• NGEY (New Gear Every Year): a new ski or snowboard setup to use for the season
• Bike finance program and bike stipend
• Time together outside, volunteer activities, community events, ride days and annual retreat
• Flexible work schedules, remote work for eligible roles, and dog friendly offices
• Career pathing, leadership development, network development, training and performance feedback

Note: Availability of the benefits and perks may be subject to your location, tenure and employment type. The Company reserves the right to alter these benefits and perks in whole or in part at any time.

The Opportunity

Brand Management

• Develop and execute brand strategy, annual brand planning, and brand engagement programs that grow evo’s presence, drive customer engagement.
• Oversee brand creative and content budgets, and allocate investments to moment and stories that support brand and business goals.
• Oversee the strategy for brand and product storytelling that drives sales for our north American business.
• Ensure consistency and alignment across evo’s family of brands, defining how they show up in the market and how customers experience them across our ecosystem.
• Champion customer-first brand storytelling, driving innovative ways to bring evo to new and existing audiences.
• Establish and own brand health dashboard and ongoing brand health KPI’s
• Build, lead and continually develop a high-performing team working in concert to improve evo’s overall brand performance

Planning & Operations

• Lead brand planning (calendar, briefs, and engagement plans) across snow, bike, travel & hospitality, categories, key retail moments, community events, and activations to drive deeper customer connection.
• Oversee the strategy and execution of social media, brand content, and creative storytelling that resonates with evo’s community and drives brand awareness and engagement.
• Drive leadership and cross-functional alignment around the key elements of the evo brand story and how we bring them to life.

Cross-Functional Collaboration

• Partner with marketing, retail, e-commerce, and product teams to create seasonal brand strategies that supports our products/assortment goals.
• Work closely with teams across Canada, Japan, and the U.S. to ensure stories are amplified globally, and that brands connect globally while maintaining regional authenticity.
• Equip, empower and guide on-brand storytelling from local teams.

Innovation & Growth

• Identify new and emerging ways to grow evo’s brand awareness, engagement, and loyalty through storytelling, partnerships, and activations.
• Collaborate with external partners, athletes, and community leaders to amplify evo’s brand presence.
• Champion a culture of creativity, innovation, and customer obsession within the team.

Requirements

The Must Haves

• 10+ years of brand leadership experience, in a retail, sports, or lifestyle brand.
• 5+ years of experience managing and developing high-performing teams across brand planning, content, creative, and social media.
• Proven track record of leading global brand strategy, planning, and engagement programs that drive meaningful customer connections.
• Deep understanding of brand, retail, community engagement, and customer experience strategies in a global landscape.
• Effortlessly can balance business goals (revenue) with brand goals
• Deep passion for ski, snowboard, bike, and outdoor culture—with a pulse on the evolving needs of the community.
• Excellent ability to collaborate, lead through influence, engage and align partners
• Strong emotional intelligence and authentic leader
• Embodies, honors, and lives our core values: The Great 8 

The Nice to Haves

• Experience working across North American and international markets (Canada, Japan, U.S.) is a plus.

At evo, we are working to build and nurture a culture where equity, inclusivity, and compassion are inherent to how we operate and evolve. We recognize and value the uniqueness of each individual's experiences and understand the power in the diversity of ideas and opinions. Guided by our values and mission to promote more inclusive outdoor spaces, we are working to develop a team that is equally representative of the community we hope to build.

While there is more work to be done, we are in the process of evolving our toolset. We are committed to providing the space, support, and resources necessary for each individual to feel heard and valued. If you are interested in contributing your unique voice to our journey, we welcome you to apply!

evo is an equal opportunity employer. We believe the participation of individuals of diverse ages, races, religions, cultures, abilities and personalities will add to personal development and organizational success. All employees and potential employees will be recruited, selected, trained, and promoted without regard to sex, sexual orientation, race, religion, marital or military status, age, national origin, color, the presence of any mental, physical, or sensory disability, genetic information, gender identity, political ideology, or any other basis prohibited by law.

The base wage for this role ranges from $133,00.00/yr to $160,000.00/yr. Where you land in that range depends on your skills and experience, and we also factor in internal pay equity. While the full range is listed for this role, we rarely hire at the top of the range, leaving room for professional and financial growth in role.

At evo, we continually evolve our pay process and total rewards offerings to ensure pay is fair and easy to understand. While every individual's needs are unique, we are proud to offer a benefits package that has been carefully curated to support both your personal life and professional aspirations.