Director of Product Marketing bei FirstClose

Director of Product Marketing – FirstClose 

Location: Austin, TX (Hybrid/Remote options available) 

About FirstClose: 

FirstClose is a leading fintech provider specializing in data and workflow solutions for mortgage and home equity lenders nationwide. Our flagship product, FirstClose Equity, is the industry's only end-to-end digital HELOC and home equity loan solution, designed to accelerate the loan process from application to funding in days instead of weeks. Trusted by over 200 banks and credit unions, we streamline the origination and closing processes, enhancing borrower experiences and improving operational efficiency.  

Position Overview: 

We are seeking a strategic and results-driven Director of Product Marketing to lead our product marketing initiatives for FirstClose. This role will be pivotal in driving product adoption, enhancing customer engagement, and positioning FirstClose as a leader in the home equity fintech space.  

Key Responsibilities: 

• Product Positioning & Messaging: Develop and refine compelling product narratives that resonate with target audiences, including lenders, financial institutions, and borrowers.
• Go-to-Market Strategy: Lead the creation and execution of go-to-market plans for new product features and enhancements, ensuring alignment with business objectives and market needs.
• Sales Enablement: Equip sales teams with the necessary tools, training, and resources to effectively communicate product value propositions and drive sales performance.
• Customer Insights & Feedback: Collaborate with customer success and product teams to gather and analyze customer feedback, using insights to inform product development and marketing strategies.
• Competitive Analysis: Monitor industry trends and competitor offerings to identify opportunities for differentiation and innovation.
• Cross-Functional Collaboration: Work closely with product management, sales, and marketing teams to ensure cohesive messaging and alignment across all channels.

 
Qualifications: 

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 7 years of product marketing experience, with at least 3 years in a leadership role within the fintech or financial services industry.
• Proven track record of successfully launching and scaling B2B SaaS products.
• Strong understanding of home equity, consumer and mortgage lending landscape and related technologies.
• Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.
• Analytical mindset with the ability to translate data into actionable insights.

Why FirstClose? 

• Be part of a dynamic and innovative team at the forefront of transforming home equity lending.
• Opportunity to make a significant impact on product strategy and company growth.
• Collaborative and inclusive work culture that values creativity and initiative.
• Competitive compensation and benefits package.

If you are passionate about fintech and eager to drive product marketing excellence in a rapidly evolving industry, we encourage you to apply and join us in revolutionizing home equity lending. 

Compensation:  

$120,000 - $180,000 

Target 10% annual bonus 

Health, Dental, Vision Benefits 

401(k) with Match 

3 weeks PTO