Retail Insights and Optimization Analyst bei Blount Fine Foods
Blount Fine Foods · Warren, Vereinigte Staaten Von Amerika · Onsite
- Professional
- Optionales Büro in Warren
- Conduct category reviews and analysis, including assortment, pricing, and promotional planning for key accounts and in collaboration with the sales team
- Develop insights and fact-based selling stories to support retailer engagement.
- Analyze shopper behavior using syndicated and panel data to generate actionable recommendations.
- Identify trends and opportunities for Blount and competitor brands, sharing insights with Sales, Marketing, and Forecasting teams.
- Create sales enablement materials and presentations to support brand growth at retail.
- Build and maintain dashboards and reports to support Sales and Marketing initiatives.
- Track and maintain trade and promotional activity for assigned retailers, ensuring accuracy and alignment with current plans.
- Monitor trade spend and forecast performance, providing insights to Sales and other stakeholders.
- Communicate updates to internal and external partners, including broker teams.
- Serve as the subject matter expert in trade planning, allocation, and ROI analysis.
- Partner with Sales to develop methodologies for evaluating promotion effectiveness and fatigue.
- Lead the development of frameworks for measuring and analyzing sales performance across Blount and Panera brands.
- Conduct strategic analyses to identify brand strengths, risks, and growth opportunities.
- Standardize reporting and dashboarding to deliver consistent insights to Sales, Marketing, and Operations.
- Bachelor’s degree (B.A.) from a four-year college or university required: MBA preferred; 5+ years of related experience in a brand or category management role with a CPG company being a strong advantage.
- Experience with syndicated data and/or shopper card platforms (Circana, Nielsen, Numerator, 8451, etc.)
- Analytical mindset and skilled at synthesizing data from multiple sources to deliver clear, actionable insights and recommendations tailored to the needs of the sales team
- Proficient in advanced Excel functions, including pivot tables, VLOOKUP, and data visualization tools
- Familiarity with Grocery, Mass, and Club retail channels.
- Strong communication and presentation skills, adaptable to various audiences.
- Highly organized with the ability to manage multiple priorities in a fast-paced environment.
- Previous retail CPG sales experience a plus
- Medical, dental and vision benefits.
- 401k with Company match.
- Paid time off include vacation, sick time and holidays.
- Education Assistance Program.
- Life Insurance and Short-Term Disability.
- Discounts on Blount products at Company retail location.
- Discretionary Annual Bonus Program.