Content & Community Engagement Manager bei Zeal Network

ZEAL Network SE is a leading international provider of online lottery products, operating for over 20 years with brands like LOTTO24 and Tipp24. As Germany’s largest digital lottery operator and a trusted partner of Spain’s ONCE, we are passionate about shaping the future of lottery experiences.

Traumhausverlosung is one of ZEAL’s newest and most exciting brands. It gives players the chance to win stunning, fully furnished dream homes through an accessible, thrilling lottery format, while supporting a good cause. Every ticket sold not only offers participants the opportunity to transform their lives, but also contributes to charitable projects, making a real difference in communities across Germany. By combining the excitement of winning with a meaningful social impact, Traumhausverlosung reflects ZEAL’s commitment to innovation, social responsibility, and offering customers more than just a game, but a chance to do good while dreaming big.

The role:

This role is key to growing Traumhausverlosung’s social presence and brand visibility. You will create and manage engaging content, build strong influencer collaborations, and drive community interaction to supercharge awareness and support business growth.

Your tasks:

• Develop organic social media content plans aligned with paid media campaigns

• Create native, engaging content around dream houses, winners, raffles, and team activities

• Collaborate across teams (brand, performance, creative, production) to deliver integrated campaigns

• Build and manage a reliable network of content creators and influencers

• Identify, brief, and manage collaborations with influencers from micro to national scale

• Monitor channels, manage communities, and foster user engagement with an approachable brand voice

• Track performance of campaigns and creator partnerships, optimizing based on insights

• Ensure brand consistency and visual quality across all social media output

What you offer us:

• Social native with intuitive understanding of platforms, trends, memes, sounds, formats, and algorithm mechanics

• Experience in building integrated content calendars aligned with paid initiatives

• Proficiency in quick-turnaround editing tools (e.g. Canva) for mobile-first video, image editing, and subtitling

• Fluent in both German and English with ability to adapt brand voice to community interactions in a warm, accessible way

• Skilled in sparking, moderating, and sustaining dialogue with users to build engagement

• Strong eye for aesthetics, layout, and maintaining brand consistency across visuals

• Experience identifying, evaluating, and engaging the right creators for campaign goals, ideally with an existing network

• Strong communication and interpersonal skills for managing creator relations, negotiating collaborations, and aligning deliverables

• Demonstrated ability to brief creators and co-produce content within brand guidelines

• Excellent project management skills to juggle multiple content streams, creator partnerships, and deadlines in a fast-paced environment

What we offer:

• A modern, dynamic culture grounded in the success of a leading-edge e-commerce company.

• A talented team of ambitious, like-minded colleagues where your knowledge and ideas truly make an impact.

• Ongoing personal growth, supported by our product-focused organization and an annual development budget of €1,500 to invest in your professional development.

• Trust and autonomy, no micromanagement, just confidence in your ability to deliver and excel.

• Flexible work options with a hybrid setup focused on results, offering the freedom to work where and how you’re most productive.

• Generous time off: enjoy unlimited vacation days in addition to your 30-day vacation allowance, with the opportunity for workations abroad using our WorkFlex tool.

• Monthly mobility allowance of €20 to use on the mobility option of your choice (e.g., the Deutschlandticket), plus access to a company bike leasing program.

• Company pension scheme, provided in partnership with Degura, to support your future financial security.

• Subsidized EGYM WELLPASS membership, with a contribution of only €25 per month, giving you access to a wide range of gyms and sports options across Germany.

• Quarterly company events where we gather to celebrate, along with regular team activities and informal gathering, a favorite being our Healthy Tuesday lunches or Pizza Thursdays in the office!

Not ticking every box or think you’ve got that unique set of skills we haven’t realised we need? Get in touch anyway; we’re always looking to add great people!