Director of Performance Marketing & Strategy bei Nordic Naturals

The Director Performance Marketing & Strategy is a data-driven leader who will oversee and drive our Direct-to-Consumer (DTC) e-commerce strategy across all DTC platforms including Amazon 3P, marketplaces, and Nordic.com, ensuring alignment with our broader omnichannel strategy. This role is critical in driving e-commerce growth while collaborating and supporting cross functional alignment with retail/brick-and-mortar success, maximizing DTC sales, profit, and market share, while protecting our premium pricing strategy and minimizing grey market activity. In this position, you will leverage data insights and provide lower & mid funnel DTC media strategy to support growth, while continuously analyzing performance to enhance and improve performance. You will lead the DTC demand generation strategy with a strong focus on data-driven decision-making. You will be responsible for providing ongoing analysis to support growth initiatives, ensuring that strategies are rooted in performance metrics and consumer insights. By aligning with cross-functional teams, you will ensure that e-commerce growth complements our omnichannel business and that all initiatives are guided by robust data analysis.

ESSENTIAL FUNCTIONS & KEY RESPONSIBILITIES

Reasonable Accommodations Statement

To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions. 

Essential Functions: 

DTC/Amazon Performance Marketing

• Lead strategy & tactical execution of lower funnel, conversion media on Amazon Advertising (Search, DSP, Display, Performance Plus, etc.), Google, Bing, Programmatic Display, and Social Selling (TikTok Shop)

• Partner with the brand teams on advertising allocation, product prioritization, phasing as well as influencing upper funnel/brand marketing executions

• Partner with the Amazon ads team and agency partners to drive traffic, incremental sales, organic performance, and share growth

Analytics and Business Management

• Manage Ecommerce analytics resource to understand consumer behavior and report out regularly on business and media performance (Build KPI dashboard)

• Monitor & Optimize core KPIs: NTB, ROAS, Conversion rate, TACoS, 

• Coordinate with DTC Sales Ops team on tactical impact on forecasting and inventory management

• Partner with Sales Ops team on Pricing and Promo strategy and impact on the omnichannel business

• Manage your budget judiciously and effectively to deliver both top and bottom-line results

Leadership & Team Management

• Build and mentor performance marketing and analyst team – building learning plans and organizational visibility for direct reports and associates

• Partner with external agencies, creative, brand marketing, operations, & peers on the DTC team to align on strategies, priorities and drive against our goals.

• Foster a consumer-first, data-driven, and solution-oriented culture

This role offers the opportunity to lead the digital transformation of our e-commerce platforms, with a key emphasis on leveraging data to drive growth while supporting omnichannel success. If you have a passion for e-commerce, thrive in data-driven environments, and are experienced in balancing online and offline strategies, we’d love to hear from you.

POSITION QUALIFICATIONS

Competency Statements

• Positive - Ability to view all situations with a positive attitude.

• Accountable – takes ownership for responsibilities, acknowledges and learns from mistakes

• Innovative - Ability to look beyond the standard solutions and "think outside the box".

• Independent – Must be self-motivated and able to manage obligations without direct supervision

• Assertiveness - Ability to act in a self-confident manner to facilitate completion of a work assignment or to defend a position or idea.

• Communication (oral and written) - Ability to communicate effectively with others using spoken and written word clearly and concisely. 

• Customer Oriented - Ability to take care of the customers’ needs while following company procedures.

• Conceptual Thinking -  Ability to think in terms of abstract ideas

• Initiative - Ability to make decisions or take actions to solve a problem or reach a goal 

• Project management  - Ability to organize and direct a project to completion.

• Enthusiastic - Ability to bring energy to the performance of a task.

• Self Motivated - Ability to be internally inspired to perform a task to the best of ones ability using his or her own drive or initiative.
  
  
  

SKILLS & ABILITIES

• Bachelor's Degree in Business, Marketing, Ecommerce, or related field (MBA Preferred); or an equivalent combination of education and experience sufficient to successfully perform the key accountabilities of the job required

• 8+ years eCommerce experience required

• 3+ years in a direct leadership role

• Several years of demonstrated Amazon.com seller central success, as well as experience with other 3rd party marketplaces required

• Expert experience with ChannelAdvisor and Shopify Plus, preferred

• Experience administering with Shopify Apps, SAP, Domo, middleware, and management of multiple 3rd party agencies and saas, preferred

• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills

• Ability to thrive in fast-paced, high growth, high expectation environment 

Pay, Benefits & Perks:

The estimated annual pay for this role is $165k to $220K. This pay is an estimate and the exact compensation may vary depending on an applicant's location, skills, prior experience, professional qualifications, and other relevant factors. Additional compensation may also include incentive compensation (i.e. bonus or commission) if applicable. 

At Nordic Naturals, ‘step one’ toward achieving our goal of a healthy world is taking care of our family of employees. We offer a comprehensive and attractive benefits program to employees and eligible family members. Our benefits & perks include the following: 

• Multiple Health Plan Options 
• Dental & Vision 
• Dedicated Mental Health & Wellness Plan
• Access to Multiple EAP Plans 
• Employer Paid Life Insurance 
• PTO 
• Paid Holidays (9 holidays per year) 
• Paid Sabbatical (3 weeks of paid sabbatical after every 5 years of employment) 
• 401(k) Retirement Plan (employer matches dollar for dollar up to 3%)
• Free Monthly Supplements
• Product Discount Program
• Wellness Coach

Nordic Naturals is an equal opportunity employer. A pre-employment drug screening and background check are conditions of employment.   

At Nordic Naturals, we’re committed to delivering the world’s safest, most effective nutrients essential to health. Our award-winning omega-3 fish oil and other foundational nutrients are research supported, expertly formulated, rigorously tested, proven effective and, best of all, great tasting. With products for the whole family, we deliver the nutrients essential for healthy living.  

Nordic Naturals has been revolutionizing omega-3s since 1995, pioneering a new definition of fish oil as it relates to purity, freshness, taste, and dosage. Headquartered in Watsonville, CA, the company has expanded beyond solely omega-3s and offers complementary, foundational nutrients essential to health. Our portfolio, which is distributed to over 35 countries, includes more than 200 products in a variety of flavors and formulations for adults, kids, athletes, and pets. Family owned; Nordic Naturals works passionately to see generations of healthier, happier people around the world.