Hybrid Product Development Manager bei Credit First National Association (CFNA)

Company Overview

Credit First National Association is a private label credit card bank and the consumer credit division of Bridgestone Americas. The Bridgestone Americas family of enterprises, including CFNA, is comprised of more than 50 production facilities and 55K employees throughout the Americas. We provide the consumer credit solution for the Firestone Complete Auto Care, Tires Plus, and Wheel Works brands, in addition to customized retail credit services for more than 8,000 other tire and automotive retailers nationwide. At our office in Cleveland, OH, more than 300 professionals gather each day to run a successful private label credit card program. We invest in our community and strongly believe that meaningful commitment to a wide variety of philanthropic organizations builds a better world and a brand that makes us proud.

Sales, Marketing & Product Management

CFNA is a leader in financial services, committed to delivering innovative credit solutions that meet the evolving needs of our customers. As we expand our portfolio, we are seeking a Product Development Manager to lead the creation and launch of next-generation credit card products. This role is key to driving innovation, differentiating our offerings, and capturing new market opportunities.

Innovation & Concept Development

• Drive ideation and concept creation for new credit card products, features, and experiences.
• Identify emerging trends in payments, loyalty, digital banking, and consumer behavior to fuel product innovation.
• Develop compelling value propositions that address unmet customer needs and differentiate our brand.

New Product Development

• Own the end-to-end lifecycle of new product initiatives—from concept through design, pilot, launch, and scaling.
• Build business cases with financial modeling, customer insights, and competitive analysis to secure buy-in.
• Partner with Marketing, Technology, Risk, Compliance, and Operations to bring innovative products to market.
• Ensure products launch on time, within budget, and with strong adoption strategies.

Customer-Centric Design

• Leverage customer research, feedback, and testing to shape product concepts.
• Champion design thinking and customer journey mapping to deliver best-in-class experiences.
• Continuously refine offerings based on pilot learnings and post-launch performance.

Strategic Influence

• Serve as the innovation champion within the credit card business, inspiring new ideas and approaches.
• Present product visions, prototypes, and business cases to executives and stakeholders.
• Build external partnerships (fintechs, networks, loyalty providers, digital platforms) to accelerate innovation.

• Bachelor's degree; 6 y+ years of relevant experience including 3-5 years management or direct/indirect leadership experience.
• Or Master's degree; 4+ years of relevant experience including 2-4 years management or direct/indirect leadership experience.

What we offer

At Bridgestone, what really matters is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations. Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to “Serve Society with Superior Quality”, for that, we offer you more than just a competitive compensation; we will provide you:

• A supportive and engaging onboarding experience to ensure a smooth transition into our team.
• The opportunity to develop and grow, through training and regular mentorship.
• Corporate Social Responsibility activities.
• A truly global, dynamic and challenging work environment.
• Agility and work/life effectiveness and your long-term well-being.
• A diverse and inclusive team.

Bridgestone is proud to be an Equal Employment Opportunity employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.

Employment Eligibility

If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.

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