
- Senior
- Optionales Büro in Vancouver
Location: Must be based in Metro Vancouver, BC. Hybrid role, with a minimum of 3 days per week in the office.
Travel Requirement: ~25% travel
Reports to: CEO
Mission
Top Objectives
- Build credibility and alignment with Sales, Product, and the Executive team.
- Take ownership for marketing impact end-to-end: content, campaigns, enablement, customer stories, events, product launches, and more.
- Empower an ongoing culture of high performance and measurable results in the marketing team.
- Establish clear role expectations, career paths, and accountability across all marketing sub-functions, and coach high potential team members to encourage career development.
- Own the GTM mission as a senior leader and member of the SLT team, including pipeline design, growth strategy, and executive planning.
- Bring forward market insights and strategy ideas proactively — not reactively.
- Drive bold, differentiated storytelling and brand positioning that earns trust in government markets.
- Embed yourself with Sales. Understand deals, objections, and whitespace opportunities firsthand.
- Create marketing initiatives that Sales trusts, uses, and relies on — not just polished decks or blog posts.
- Set and hit clear targets: MQEs, RFPs influenced, event ROI, campaign-sourced revenue.
- At Spare we don’t end with “good enough” in marketing. Case studies, slide decks, vague enablement content, and more need to have a high bar in quality.
- Build marketing systems and documentation that scale and drive internal trust.
- Be a builder and editor — not just a delegator.
Candidate Must-Haves
- Located in Metro Vancouver (or willing to move to Metro Vancouver), willing to be in-office regularly (hybrid role minimum 3 days a week in office) and collaborate deeply with Sales and Exec team.
- Proven success as the executive owner of full-stack marketing in a client or customer-driven organization, and proven ability to drive exponential revenue growth.
- Has directly led both product marketing and demand gen teams.
- Commercially minded and highly creative — can own both brand and pipeline.
- Strong people manager with a track record of building high-performance teams.
- Willing to be accountable for marketing’s impact on revenue and strategic outcomes.
Benefits✨
- Purposeful work: Be a part of a mission-driven company that is solving real-world problems and improving the lives of people around the world.
- Growth Opportunities: Spare is growing fast and there is uncapped potential for rapid advancement of motivated high performers on our team! 🚀
- Market-competitive pay: We benchmark roles annually to attract and retain top talent. For Growth roles, we also offer a competitive commission/bonus structure that rewards strong performance.
- Stock options: Enjoy the feeling of ownership. All Spartians are provided stock options, so you can share in the growth and success of Spare!
- Home office allowance: We recognize the importance of a productive home office setup to help you do your best work, which is why we provide a CA$1,000 home office allowance.
- Health insurance: We offer a fully-paid health insurance package for you and your dependents that includes prescription drug, paramedical, mental health, dental, life insurance, travel insurance, and Employee Assistance Program.
- Lifestyle Spending Account: We offer CA$500 per year Lifestyle Spending Account (taxable benefit), which you can use to get reimbursed for a variety of expenses including education, wellness, transportation, and childcare/pet care.
- Paid time off: Along with your three weeks of annual vacation, we offer unlimited sick days and have company-wide shut-down days to help you rest and recharge.