- Senior
- Optionales Büro in Bengaluru
Experience: 5+ Years
Key Responsibilities:
Strategic Planning: Design and implement strategic PR campaigns aligned with Mudrex’s and sister brands’ objectives and brand positioning across media channels (Online & Print).
Brand Positioning & Reputation Building: Elevate Mudrex’s visibility and credibility across markets while positioning leadership as thought leaders in the crypto and Web3 space.
Media Relations: Build and nurture strong relationships with journalists, media outlets, and industry publications to secure impactful coverage.
Content Development: Draft, edit, and deliver high-quality communication materials, including press releases, media kits, thought leadership pieces, and spokesperson briefs, that reflect Mudrex’s brand voice.
Crisis Communication: Support and execute timely communications during sensitive issues or crises, ensuring brand reputation is safeguarded.
Responsiveness & Agility: Ensure quick turnaround on communications, press requests, and media opportunities. Being available and responsive is critical, given the fast-paced nature of the crypto and Web3 industry.
Media Monitoring & Competitor Analysis: Track media mentions, industry trends, and competitor activity to identify opportunities and mitigate risks.
Spokesperson Management: Build and manage the public profiles of Mudrex’s leadership team across media channels.
CSR Communications: Play a key role in Mudrex’s CSR initiatives, ensuring impactful storytelling that reflects our values and strengthens community trust.
Event Planning: Conceptualize and manage PR events, media briefings, and brand activations.
Agency & Vendor Management: Collaborate with PR agencies and external partners to deliver creative, impactful campaigns and events.
Cross-functional Collaboration: Work closely with marketing, social media, design, product, leadership, and other teams to ensure timely and consistent messaging across all touchpoints.
Campaign & Project Management: Develop communication calendars, manage timelines, and ensure flawless execution of initiatives.
Deadline Management: Oversee project plans and communication calendars, ensuring all deliverables meet strict deadlines.
Measurement & Reporting: Define KPIs, monitor performance of PR activities, and generate insights to continuously optimize strategies.
Support Initiatives: Contribute to broader marketing programs, branding campaigns, and events as required.
What We’re Looking For
Experience: 5+ years in communications, PR, or media relations.
Industry Knowledge (Preferred): Knowledge and expertise in crypto, Web3, or financial markets is a strong plus.
Education: Degree in Public Relations & Mass Communications, or equivalent experience.
Skills & Expertise:
Strategic PR planning and execution.
Strong media relations, media monitoring, and competitor analysis abilities.
Proven experience in image & reputation building, crisis management, and brand management.
High accountability, resilience, and flexibility to thrive in a fast-paced and evolving environment.
Ability to deliver quick turnarounds and maintain availability during high-pressure or time-sensitive situations, as industry demands real-time responsiveness.
Expertise in press release writing, content creation, and storytelling.
Understanding of social media management, SEO optimization, and digital-first PR strategies.
Event planning and execution.
Strong analytics and reporting capabilities to measure PR impact.
Excellent negotiation, decision-making, and problem-solving skills.
Effective project and deadline management with the ability to handle multiple campaigns simultaneously.
Collaborative team player who can also operate independently in fast-paced environments.
Strong attention to detail and spot inconsistencies, ensure brand voice alignment, and maintain the highest standards of quality across all external and internal messaging is a must.
