Hybrid Hospitality Marketing Supervisor - Dollywood's DreamMore Resort and Dollywood's HeartSong Lodge and Resort - Exempt bei Dollywood Company

At Dollywood Parks & Resorts, we create memories worth repeating. We do this every day at Dollywood Resorts, which include over 600 rooms and 15 Food & Beverage outlets, all located in the Great Smoky Mountains of East Tennessee. Our future plans include growing our resort footprint to over 1200 rooms across five resorts at Dollywood.

Ask anyone who has visited Dollywood Parks & Resorts, and they will tell you this place is different. It’s not a difference you can touch or see - it’s a difference you can feel. We are seeking a Supervisor, Hospitality Marketing for Dollywood Resorts, who will embody the heart and soul of our mission of creating memories worth repeating while caring deeply about our brand.

We want to work alongside someone who acts as an extension of our mission, values, and culture. This individual is driven to create meaningful experiences for our hosts, guests, and community while ensuring the success and profitability of our unique offerings. They also bring fun, authenticity, collaboration, creativity, and genuine hospitality to their life and work. We seek an individual who can bring the vision of the resorts to life. The right Supervisor, Hospitality Marketing checklist will include equal parts curious learner, innovator, administrator, detail driver, mentor, and motivator.

The Supervisor, Hospitality Marketing is responsible for assisting the Director of Resorts & Lodging Marketing and the existing Hospitality Marketing in the implementation of the marketing and promotion plans for the Dollywood Resorts, Dollywood’s DreamMore Resort and Spa and Dollywood’s HeartSong Lodge & Resort and any future hospitality properties.

The ideal candidate will be able to display Lead with Love qualities, strongly rooted in the Dollywood Company culture, by being patient, kind, trusting, unselfish, truthful, forgiving, dedicated and accountable.

Summary of Essential Functions and Responsibilities

• Assist in implementation of marketing plans for Dollywood Resort properties
• Weekly creation, proofing and approval of all e-mail communication working with the Property Support Center (PSC) in Atlanta to increase engagement
• Assist in providing content and engagement strategies for digital media agency
• Manage in-house guest communication through automated emails and internal guest communication tools
• Maintain relationships with all resort property stakeholders in Food & Beverage, The Spa, Front desk, Ticket Desk, Merchandise, Recreation/Entertainment, Sales, Maintenance and Housekeeping
• Develop marketing and promotional calendars and tracks results
• Develop and oversee on-property marketing materials
• Manage implantation of on-property marketing initiatives including, but not limited to digital signage, table tents, poolside table tents, elevator posters, in-room communication
• Work with Ticketing team to implement resort tickets (park and special events) and Dollywood Resorts Exclusive Perks
• Liaison with resort guest services team on guest communication (on-property and post-stay reviews)
• Organizes promotional recommendations that involve Food, Spa and Merchandise teams
• Assists in the Season Pass partnership benefits program
• Reviews promotional events and materials for resort amenities and manages all festival activation execution and communication
• Oversee and implement resort promotional packages, working with revenue management team
• Assist when needed for lodging on-site promotional events and for all Dollywood parks events
• Manage on-property photo / video shoots
• Manages website creative, digital sign creative/implementation, the creation of landing pages and requesting updates to hotel website and systems
• Provide support for sponsorship activations

Management reserves the right to change and/or add to these duties at any time.

Education and Experience Required

• Bachelor's degree in marketing, communications or related field required
• 2 to 4 years’ experience in Marketing, Advertising or related fields is required with experience in the tourism, hospitality, media agency or entertainment industry preferred
• Proven ability to work under limited supervision and deliver against set goals
• Exceptional oral and written communication skills
• Excellent listening skills
• Excellent customer service and problem-solving skills. Ability to clear misconceptions
• Excellent public speaking skills as well as one-on-one dialog
• Self-supervised and disciplined to prioritize and organize daily schedule and activities
• Above average knowledge of Microsoft Word, Excel, PowerPoint, and Outlook

Knowledge, Skills, and Abilities

• Able to project Dollywood's image by being genuinely friendly, caring and taking pride in your work
• Must be self-motivated and disciplined
• Must provide excellent customer service with a servant view
• Must be an excellent communicator with pleasant voice, accurate, consistent and detailed
• Must be an excellent listener
• Must be able to prioritize and complete work assignments on a timely basis
• Must maintain strict confidentiality and judgment regarding privileged information
• Must display and live out Servant Leader Qualities: patient, kind, humble, respectful, selfless, forgiving, honest and committed
• Must be willing to constantly improve
• Must have a professional appearance with good personal hygiene
• Must promote and support a “team” work environment by cooperating and helping co-workers
• Must adapt to changes easily
• Must tolerate a fast-paced, hectic environment
• Must show appreciation to others
• Must be sensitive to the needs of our Guests and feel empowered to take action to meet their needs within company guidelines
• Able to display and live out Servant Leader Qualities: patient, kind, humble, respectful, selfless, forgiving, honest and committed
• Able to speak, read and write English
• Able to smile and make eye contact to make a friendly impression when greeting guests, vendors and other employees
• Must have manual dexterity necessary to complete all job duties
• Able to sit and/or stand for long/short periods
• Able to maintain good personal hygiene
• Able to get along with other employees to work out problems and resolve conflicts (Able to work cooperatively with others inside and outside of the company)
• Able to comprehend instructions and retain information
• Able to maintain dependable work attendance and flexibility with assigned work schedules including any required overtime, evenings, weekends and holidays
• Able to be flexible to handle frequent changes in priorities
• Able to prioritize tasks and complete assignments on time
• Able to report to work without being under the influence of or smelling of alcohol
• Able to operate different types of motorized vehicles, including but not limited to automobiles, vans, golf carts, and other all-terrain vehicles as well as ability to enter and exit vehicle multiple times daily
• Must possess a valid Tennessee Driver’s License and proof of insurance
• Finger movement to write, use a computer and other office equipment
• Ability to sit, stand and walk; climb and descend indoor and outdoor stairs
• Ability to move, bend, stoop, kneel, reach, and twist
• Ability to lift up to 40lbs
• Above average memory retention and recall
• Ability to add, subtract, multiply and divide
• Ability to see near and far to drive vehicle
• Dependable work attendance and flexibility with assigned work schedules to include nights, weekends and holidays

The Dollywood Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. The Dollywood Company drives a welcoming culture where ideas and decisions from all people support our efforts to be relevant in an ever-changing world.