Hybrid Marketing Campaign Management Lead bei Allegacy Federal Credit Union

Location: Winston-Salem, NC or Charlotte, NC

About Allegacy Federal Credit Union:

Founded in 1967 in Winston-Salem, North Carolina, Allegacy is a member-owned cooperative committed to doing right for the wellbeing of our members, team members, and community. We provide a full suite of financial products and services with a focus on personal attention, local decision-making, and long-term relationships.

Allegacy lives by our core values: Helpful, Humble, Hungry, Honest, & Hopeful. These values guide how we serve our members, collaborate with each other, and lead with purpose.

Position Summary:

Allegacy is seeking a creative and results-oriented Marketing Campaign Management Lead to lead and execute integrated marketing campaigns across all channels. This role will be responsible for translating strategic briefs into compelling, multi-touchpoint campaigns that drive member engagement, acquisition, and product adoption.

The ideal candidate will bring a strong blend of creative vision, operational excellence, data-driven decision-making and hands-on ability to ensure campaigns are effective, on-brand, and aligned with business goals.

Key Responsibilities:

Strategic Leadership

• Design and deliver integrated, multi-touchpoint campaigns that align with strategic briefs and business objectives.
• Collaborate with Line of Business, Sales, and Marketing partners to ensure campaigns support business goals and member needs.
• Develop creative project briefs that clearly define campaign goals, key benefits, proof points, and success metrics.

Campaign Execution

• Manage end-to-end campaign planning and execution of channels (email, direct mail, TV, Radio, in-branch, etc.).
• Guide members through a dynamic purchase funnel by meeting them where they are and motivating action at each stage.
• Produce compelling creative assets for all touchpoints and maintain a ready-to-use content library.
• Ensure cohesive, high-quality branding and messaging across all campaign materials.

Channel & Content Management

• Oversee channel strategy and media planning to ensure optimal reach and performance.
• Partner with internal and external creative resources to develop content that resonates with target audiences.
• Maintain brand consistency and compliance across all marketing materials.

Data & Performance Analytics

• Leverage market research, member insights, and performance analytics to refine campaigns and optimize outcomes.
• Monitor and report on campaign performance, providing actionable insights and recommendations for continuous improvement.

Collaboration & Leadership

• Work cross-functionally with Product, Digital, Analytics, and Member Experience teams to ensure alignment and executional excellence.
• Manage agency and vendor relationships as needed.
• Embody and promote Allegacy’s core values—Helpful, Humble, Hungry, Honest, and Hopeful—in all interactions and leadership practices

Qualifications:

Required:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 8+ years of experience in marketing campaign development and execution, with at least 3 years in a leadership role. 
• Proven ability to manage multi-channel campaigns from concept through execution and analysis.
• Strong creative judgment and experience producing high-quality marketing content.
• Excellent project management, communication, and cross-functional collaboration skills.

Preferred:

• Experience in financial services, credit unions, or regulated industries.
• Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo).
• Master’s degree or relevant certifications (e.g., Digital Marketing, Campaign Strategy, Analytics).