Hybrid Field Marketing Leader bei Capital Heating, Cooling & Electric

Capital Heating, Cooling & Electric is the fastest growing HVAC company in the Midwest. Earning “Top Workplaces” award for three consecutive years, and the “Fastest Growing Firm award” by Milwaukee Business Journal.  We’re also the exclusive HVAC company that The Home Depot™ selected to install heating and cooling systems for their customers throughout Wisconsin.  We are looking for an energetic, motivated, people-oriented person to come and join our team and lead the efforts to grow our Home Depot field marketing efforts.

Company: Capital Heating, Cooling, Electric, & Plumbing
Location: Milwaukee, WI (and surrounding counties)
Job Type: Full-Time

Position Overview:

As a Field Marketing Leader, you manage and grow our Home Depot lead generation program across multiple locations in Milwaukee, Waukesha, Ozaukee, Washington, and Racine counties. Your role is to develop strong relationships with store associates, coach them on lead-generation strategies, and personally generate quality appointments for our in-home sales team. customers. This involves visiting stores, working with associates on how to drive leads to us, and work with Home Depot management to align goals for store leads. You will also be talking to potential customers and demonstrating to Home Depot employees how to approach and converse with their customers in Home Depot to gather leads.

This hands-on leadership role requires exceptional people skills, sales expertise, and the ability to motivate and develop teams while ensuring lead quality and program success.

Key Responsibilities:

• Develop and maintain strong relationships with Home Depot store management and associates.

• Train and coach Home Depot associates to improve lead generation effectiveness

• Personally generate leads and appointments for our in-home sales team

• Ensure all leads are submitted through WinGen to maintain quality control

• Track performance metrics and adjust strategies to maximize lead conversions

• Assist with recruiting, onboarding, and training additional lead generators

• Monitor and improve overall program performance through data-driven decision-making

• Balance time effectively by shifting focus from direct lead generation to training and management as the team expands

Compensation & Performance Expectations:

• Base Salary: $52,000 - $70,000

• Monthly performance-based bonuses (Top earning potential: $200K+)

• Bonuses and total compensation are a function of:

  • Ran appointments (not just submitted leads)

  • Total revenue generated through the Home Depot program

• The compensation structure remains unchanged for now but maybe revisited if an increase in unbookable leads is observed through WinGen

Qualifications & Expectations:

• 5+ years of experience in multi-site sales, marketing, or operations management

• Proven ability to train and motivate teams to drive sales and lead generation

• Strong relationship-building skills with a customer-focused mindset

• Reliable transportation to travel between store locations

• Experience working in a fast-paced, goal-oriented environment

• Ability to lift up to 50 lbs and work a non-standard schedule, including some Saturdays
  

Comprehensive Benefits Package:

• Medical Insurance

• Dental Insurance

• Vision Insurance 

• Paid Vacation 

• Paid Holidays 

• 401K w/ Company Match

• An AMAZING company culture