Hybrid Director, CPG Category Marketing bei Ajinomoto Foods North America
Ajinomoto Foods North America · Ontario, Vereinigte Staaten Von Amerika · Hybrid
- Professional
- Optionales Büro in Ontario
Overview:
The Mexican Snacks Category Marketing Director leads, directs and manages the assigned Jose Ole branded portfolio to deliver and/or exceed sales and profit targets. The Category Marketing Director will provide strategic marketing leadership and partner with cross functional teams within the organization to realize strategic objectives.
Additional Details:
- Reports to the VP, CPG Category Marketing directly
- Hybrid role, based in Ontario, California
- Oversees one direct report
Responsibilities:
- Define and Own Category Vision: Lead the long-term vision and strategy for the Mexican snacks product portfolio, grounded in a deep understanding of our brand, consumers, and business objectives.
- P&L ownership: Manage your business to meet or exceed financial targets.
- Opportunity Identification: Identify and evaluate growth opportunities across the category, including white-space areas, partnerships, and channel expansion.
- New Platform Development: Lead projects for new platforms, from ideation through execution, including product briefs and lifecycle management.
- Consumer & Market Insights: Leverage consumer insights, market research, and competitive analysis to inform product strategy, value propositions, and feature sets.
- Cross-Functional Collaboration: Work closely with Consumer Insights, R&D, Sales, Shopper Marketing, Digital Marketing and Operations to drive informed business decisions.
- Team training and development: Ability to motivate self and others.
- BA/BS degree. MBA degree preferred.
- 5+ years of brand management experience.
- Demonstrated success in cross functional leadership and project management.
- Proven financial management skills.
- Proven financial management skills and P&L literacy (general manager mindset)
- Understanding of retailer landscape: Grocery, Mass, Club, etc
- Demonstrated communication skills across a variety of tools and audiences, including senior leaders.
- Proven working knowledge of market research and demonstrated analytical skills. Fluent in Circana/Nielsen POS data
- Excited and willing to try new foods, including animal proteins. Demonstrated passion for global foods preferable
- Ability to work in a fast moving, fast changing environment, adept at prioritizing and juggling multiple projects at once
- Pay range is $170,000 to $190,000
- #INDONT
